Growth Marketing Lead — Memberships, Apps & Events

Eater; New York (NY); On-site; USD 150,000 - 210,000; Full time

Job summary

Eater is seeking a hands-on marketing leader to own growth and engagement strategy across tentpole programming, the upcoming membership program, live events, and the Eater app. This builder’s role requires setting strategy and executing it personally, writing briefs, building campaigns, and pulling reports.

You’ll collaborate with editorial, product, experiential, and sales teams to ensure a smart, sharp marketing approach for national dinner series, push notifications, and audience activations.

Qualifications

• 5+ years in marketing with lifecycle/CRM, brand, paid media, and loyalty program exposure.
• Understanding of editorial voice, audience development, and brand support.
• Hands-on, able to write briefs, build email flows, and run campaigns.
• Strong collaborator across editorial, product, experiential, and sales teams.

Responsibilities

• Own GTM strategy and execution for tentpole franchises and experiential events from promotion to recap.
• Help build and launch the membership program, defining strategy, onboarding, retention, and messaging.
• Lead app marketing across the full funnel: lifecycle campaigns, paid media, App Store presence, and win-back strategies.
• Manage day-to-day paid media planning and optimization across channels.
• Manage ROI and overall marketing budget.
• Translate performance data into clear leadership recommendations on retention, engagement, and conversions.
• Partner with sales on marketing deliverables for advertising and sponsorships.
• Collaborate with editorial on app features and franchise moments to amplify editorial calendar.
• Bring rigor to measurement: KPI definition, reporting cadences, and tests to improve conversion.

Skills

Lifecycle marketing

Brand marketing

Paid media

CRM

Data analytics

Cross-functional collaboration

Excellent written communication

Membership programs

Editorial collaboration

Tools

BigQuery

Job description

Eater is seeking a hands-on marketing leader to own growth and engagement strategy across tentpole programming, the upcoming membership program, live events, and the Eater app. This builder’s role requires setting strategy and executing it personally, writing briefs, building campaigns, and pulling reports.

You’ll collaborate with editorial, product, experiential, and sales teams to ensure a smart, sharp marketing approach for national dinner series, push notifications, and audience activations.