Growth & Engagement Marketing Director

Eater; New York (NY); On-site; USD 105,000 - 130,000; Full time

Job summary

Eater is seeking a hands-on marketing leader to own growth and engagement across tentpole programming, a forthcoming membership program, live events, and the Eater app. You will set strategy and execute it, writing briefs, building campaigns, and pulling reports with editorial, product, experiential, and sales teams to sharpen our marketing approach for national events and app reach.

This role demands a builder mindset, strong collaboration, and fluency in lifecycle, brand marketing, and paid

Qualifications

• 5+ years in marketing with hands-on lifecycle/CRM, brand marketing, paid media, and/or loyalty programs.

Responsibilities

• Own go-to-market strategy and execution for tentpole franchises and events, from pre-event promo to post-event recap and re-engagement.
• Lead app marketing across lifecycle campaigns, paid acquisition, App Store presence, and win-back strategies.
• Manage day-to-day paid media planning and optimization across channels.
• Translate performance data into actionable recommendations for retention, engagement, and funnel optimization.
• Collaborate with editorial, product, experiential, and sales on campaigns and activations.
• Define KPIs, build reporting cadences, and run tests to improve conversion at each stage.

Skills

Lifecycle/CRM marketing

Brand marketing

Paid media

Membership/loyalty programs

Cross-functional collaboration

Job description

Eater is seeking a hands-on marketing leader to own growth and engagement across tentpole programming, a forthcoming membership program, live events, and the Eater app. You will set strategy and execute it, writing briefs, building campaigns, and pulling reports with editorial, product, experiential, and sales teams to sharpen our marketing approach for national events and app reach.

This role demands a builder mindset, strong collaboration, and fluency in lifecycle, brand marketing, and paid