Growth Architect for Multi-Unit Hospitality Marketing

Leap Brands; Philadelphia (Philadelphia County); Hybrid; USD 120,000 - 160,000; Full time

Job summary

Leap Brands in the United States seeks a Director of Marketing to architect the brand's growth across 10+ locations. This rare hybrid role combines boardroom strategy with hands-on field execution of local SEO, LTO launches, and digital loyalty across all locations.

You will own the guest data platform, local search ecosystem, and CAC/LTV metrics while leading authentic storytelling and seasonal menu innovation with cross-functional teams.

Qualifications

• 5+ years in multi-unit hospitality marketing.
• Experience scaling a brand from 10 to 50+ units.
• Hybrid mindset: comfortable with analytics and kitchen conversations.
• MBA or equivalent experience in business strategy is highly preferred.

Responsibilities

• Define brand voice, visual identity, and positioning as we scale.
• Analyze Win Per Unit and Average Check to design margin-friendly promotions.
• Develop a repeatable New Store Opening marketing playbook with a founding members database.
• Own Guest Data Platform by integrating POS, WiFi, and Online Ordering data for personalized marketing.
• Manage OmniSearch ecosystem to ensure 100% Local SEO accuracy and strong review velocity.
• Oversee hyper-local paid media with CAC/LTV focus.
• Lead seasonal menu/LTO rollout, including photography and POP materials.
• Oversee authentic storytelling through behind-the-scenes, staff-led, and user-generated content.
• Drive loyalty and retention using SMS and Email automation to re-engage guests.

Skills

Brand strategy

Strategic marketing

Growth marketing

Digital marketing

Data-driven decision making

Team leadership

Multi-unit hospitality

Omni-channel marketing

Education

MBA or equivalent

Tools

Google Analytics

Olo

Toast

Fishbowl

Bloom Intelligence

AI marketing automation

Job description

Leap Brands in the United States seeks a Director of Marketing to architect the brand's growth across 10+ locations. This rare hybrid role combines boardroom strategy with hands-on field execution of local SEO, LTO launches, and digital loyalty across all locations.

You will own the guest data platform, local search ecosystem, and CAC/LTV metrics while leading authentic storytelling and seasonal menu innovation with cross-functional teams.