Product Growth Lead, Consumer

Table22; United States; Hybrid; USD 180,000 - 240,000; Full time

Job summary

Table22 Inc. is seeking a senior product leader to own Existing Partner Growth as a product domain. You will drive end-to-end growth for partners and the consumer funnel, balancing merchant needs and user engagement.

Collaborate with Product, Engineering, Ops, and Marketing to deliver scalable solutions and, where appropriate, apply AI tools to improve content, personalization, and workflows.

Qualifications

• 7+ years of product management experience with ownership of growth outcomes.
• Experience in B2B2C, marketplaces, or multi-sided platforms.
• Proven track record building scalable growth systems.

Responsibilities

• Own the Existing Partner Growth (EPG) product domain with accountability for outcomes.
• Own end-to-end consumer growth funnel, including: audience reach, storefront clarity, checkout, retention.
• Identify, prioritize, and sequence the highest-leverage growth opportunities for existing partners.
• Design scalable platform capabilities and collaborate with Product, Engineering, Ops, and Marketing.

Skills

Growth leadership

Growth systems

Cross-functional collaboration

AI tools for product

Data-driven decision making

Job description

Table22 unlocks transformative new revenue streams for America’s food and beverage businesses, helping restaurants, wine shops, and specialty retailers grow revenue beyond their four walls. We power subscription and membership programs that deepen relationships with loyal customers and give independent merchants (who we refer to and treat as “partners”) more predictable, resilient income streams.

Why this role matters now

As Table22 scales, helping existing merchant partners grow successfully over time is one of our biggest opportunities and responsibilities.

In our B2B2C motion, we partner with merchants and then help them activate a consumer demand base

• Merchants grow when consumers discover, trust, join, and stay engaged
• Consumers convert when offerings are clear, compelling, and well-supported
• Growth must work within real operational and fulfillment constraints

Today, the levers that drive partner growth span many surfaces — storefront, checkout, lifecycle communication, partner-branded marketing, cross-sell, and merchant tooling. This role exists to bring ownership, focus, and systems thinking to those efforts, turning fragmented initiatives into scalable, product-driven growth that benefits both our partners and the platform.

What we’re looking for

We’re looking for a senior product leader who can take ownership of consumer growth as a product and systems problem.

You are someone who:

• Has owned meaningful growth or revenue outcomes
• Thinks holistically about funnels, flywheels, and compounding impact
• Is comfortable making hard prioritization calls under ambiguity
• Can balance consumer experience, merchant needs, and operational realities
• Is curious about how AI can unlock leverage in product and growth workflows

What you’ll do

You’ll own Existing Partner Growth (EPG) as a product domain, with accountability for outcomes, not just execution.

Specifically, you will:

• Own the end-to-end consumer growth funnel, including:
  
  • Audience reach and engagement
  • Storefront clarity and conversion
  • Checkout and pricing mechanics
  • Retention, repeat behavior, and expansion
• Identify, prioritize, and sequence the highest-leverage growth opportunities for existing partners
• Turn bespoke or high-touch growth wins into repeatable, scalable platform capabilities
• Design systems that balance:
  
  • Consumer trust, motivation, and loyalty
  • Merchant brand, economics, and bandwidth
  • Operational and fulfillment constraints
• Partner closely with Product, Engineering, Ops, and Marketing to deliver aligned, scalable solutions
• Explore and apply AI-powered tools to improve content quality, personalization, and internal workflows where appropriate

What success looks like

In the first 3-6 months, you will:

• Establish clear ownership and strategy for existing partner growth
• Ship 1–2 scalable growth systems that materially improve partner outcomes
• Reduce reliance on manual, bespoke growth efforts
• Create alignment across the company around what best-in‑class partner growth looks like at Table22
• Bring clarity to which growth levers matter most — and why

Ideal background

• 7+ years of product management experience, including ownership of growth or revenue outcomes
• Experience in B2B2C, marketplaces, or multi-sided platforms
• Proven track record of building scalable growth systems, not just features or campaigns
• Strong cross-functional experience working with Ops, Sales, Marketing, and Engineering
• Familiarity with subscription, membership, or recurring revenue models
• Curiosity and hands‑on experience using AI tools for content generation, workflow automation, or product experimentation

If this role sounds exciting to you, send a quick introduction and your resume to [e-mail].