Growth Marketing Lead: Integrated & Channel Enablement

Us Bank; Minneapolis (MN); Hybrid; USD 105,000 - 124,000; Full time

Benefits offered by this job

Healthcare

Life insurance

Disability insurance

Parental leave

401(k)

Paid vacation

Paid holidays

Adoption assistance

Sick leave

Job summary

U.S. Bank is seeking a senior marketing leader to design and drive customer-centric, multi-channel programs across a designated area. You will partner with agencies and cross-functional teams to deliver programs that grow customers and engagement.

The role focuses on the Alliance line, driving growth through partner sales and branch networks, with collaboration across internal and external teams. A strong background in marketing strategy and stakeholder management is essential.

Qualifications

• Experience across multiple marketing channels: email, organic social, direct mail, paid media (search, display, social), and events.
• Self-motivated with ability to work independently.
• Demonstrated curiosity and engagement in program success.
• Performance marketing mindset with ability to measure, analyze, and optimize impact on business growth.
• Proven ability to collaborate with multiple partners, including internal marketing teams and external stakeholders.
• Ability to manage multiple projects simultaneously and maintain timelines.
• Experience directing creative execution with internal teams and external agencies.
• Knowledge of geographic market, competitive landscape, banking operations, and U.S. Bancorp products and services.
• MBA or other indicators of advanced achievement preferred.

Responsibilities

• Develops and leads marketing strategy for a specified area to deliver customer-centric, multi-channel programs that drive customer growth, retention, and engagement.
• Uses segment-specific strategies and channels to launch marketing programs and products in collaboration with agencies and cross-functional partners.
• Negotiates contracts and activates vendor relationships to support brand and business objectives.
• Adapts departmental plans to address evolving priorities, resource constraints, and operational needs.
• Drives growth through partner sales and branch networks, collaborating with internal teams and external partners.
• Supports Alliance initiatives, including Campus and Workplace programs.

Skills

Multi-channel marketing

Independent work

Curiosity and program ownership

Performance marketing

Collaboration across partners

Project and timeline management

Creative direction with agencies

Bachelor’s degree or equivalent

Marketing strategy experience 6+ yrs

Education

Bachelor’s degree or equivalent work experience

Tools

Marketing tools

Job description

U.S. Bank is seeking a senior marketing leader to design and drive customer-centric, multi-channel programs across a designated area. You will partner with agencies and cross-functional teams to deliver programs that grow customers and engagement.

The role focuses on the Alliance line, driving growth through partner sales and branch networks, with collaboration across internal and external teams. A strong background in marketing strategy and stakeholder management is essential.