Growth Marketing Lead — GTM & Performance Strategy

HANSONS; Troy (MI); On-site; USD 110,000 - 170,000; Full time

Job summary

1-800-HANSONS is seeking a Senior Manager of Performance Marketing to own the end-to-end GTM for assigned product lines, aligning positioning, pricing, creative execution, and brand stewardship. You will work with agency partners to ensure messaging and media plans drive profitable growth.

This role blends strategic thinking with hands-on execution across insights, storytelling, and commercial results, ensuring campaigns reach the right audiences and convert efficiently while maintaining brand

Qualifications

• Experience leading performance marketing programs.
• Ability to translate data into actionable growth strategies.

Responsibilities

• Own end-to-end GTM programs for assigned product lines, including pricing and campaign architecture.
• Collaborate with agency and internal teams on media mix and creative calendars.
• Measure Net Sales and ROAS to identify optimization opportunities.

Skills

GTM Strategy

ROAS Optimization

Budget Management

Cross-Functional Collaboration

Agency Partnerships

Job description

1-800-HANSONS is seeking a Senior Manager of Performance Marketing to own the end-to-end GTM for assigned product lines, aligning positioning, pricing, creative execution, and brand stewardship. You will work with agency partners to ensure messaging and media plans drive profitable growth.

This role blends strategic thinking with hands-on execution across insights, storytelling, and commercial results, ensuring campaigns reach the right audiences and convert efficiently while maintaining brand