Marketing Engagement & Loyalty Lead

Citi; Chicago (IL); On-site; USD 115,000 - 172,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401(k)

Life insurance

Wellness programs

Paid time off

Job summary

Citi is seeking a Marketing Customer Engagement Lead Analyst to drive retention and loyalty initiatives across partner campaigns. The role emphasizes collaboration with insights teams and business partners to design and execute data-driven engagement strategies that reduce attrition and strengthen card benefits education.

The ideal candidate brings Marketing and retail banking experience, strong project management, and the ability to navigate fast-paced environments while ensuring compliance and

Qualifications

• 6-10 years of experience in Marketing and retail bank/financial services industry experience.
• Requires attention to detail, advanced project management skills, good communication and problem-solving skills.
• Demonstrated organizational skills and ability to manage multiple tasks/projects at once.
• Creative problem solving and sense of ownership.
• Solid communication, presentation and project management skills.
• Ability to work well under tight deadlines in a fast-paced and team-oriented environment.

Responsibilities

• Partners with internal teams to ensure retention strategies are designed and executed flawlessly to meet business goals.
• Engaged in implementing test strategies, developing campaign schedules, BAU auditing, and applying critical thinking to identify and mitigate potential issues.
• Assesses for impacts and potential need for additional testing to ensure overall channel integrity.
• Recommends loyalty strategies across multiple partners including redemption education and card benefits reinforcement.
• Collaborate with insights teams to assess competitive landscape and drive best in class retention and loyalty strategies.
• Collaborate with business partners to execute campaigns/initiatives that drive greater customer engagement and mitigate attrition.
• Make decisions and recommendations based on portfolio trends and other key data.
• Identify and manage issues to resolution.
• Assist with monthly budget reconciliation and marketing invoice processing to ensure proper vendor execution.
• Manage internal legal and creative reviews and approvals for marketing campaigns including agent scripting and loyalty communications.

Skills

Marketing experience

Attention to detail

Project management

Communication skills

Multi-tasking

Education

Bachelor’s degree

Master’s degree preferred

Tools

GCRM tools

Job description

Citi is seeking a Marketing Customer Engagement Lead Analyst to drive retention and loyalty initiatives across partner campaigns. The role emphasizes collaboration with insights teams and business partners to design and execute data-driven engagement strategies that reduce attrition and strengthen card benefits education.

The ideal candidate brings Marketing and retail banking experience, strong project management, and the ability to navigate fast-paced environments while ensuring compliance and