Senior Group Marketing Manager—Multi-Channel Growth

Fairygodboss; Tysons (VA); On-site; USD 130,000 - 170,000; Full time

Job summary

PNC is seeking a Group Marketing Manager to lead the strategy and execution of integrated, multi-channel marketing plans. You will shape value propositions for key segments, collaborate with market research for insights, and guide the marketing journey from awareness to retention.

You will supervise teams, manage budgets, and coordinate with legal, compliance, and finance to drive results in a dynamic financial services environment.

Qualifications

• Leads integrated, multi-channel marketing plans to acquire, grow, and retain customers.
• Develops value propositions for key segments and sub-segments.
• Partners with market research to identify audience insights and personas.

Responsibilities

• Establishes overall marketing direction to acquire, grow, and retain customers across product life cycles.
• Leads the creation of integrated marketing strategies and aligns KPIs with business goals.
• Oversees budget planning and collaboration with legal, compliance, and finance partners.

Skills

Marketing strategy

Team leadership

Multi-channel campaigns

Content strategy

Budget management

Job description

PNC is seeking a Group Marketing Manager to lead the strategy and execution of integrated, multi-channel marketing plans. You will shape value propositions for key segments, collaborate with market research for insights, and guide the marketing journey from awareness to retention.

You will supervise teams, manage budgets, and coordinate with legal, compliance, and finance to drive results in a dynamic financial services environment.