Growth Marketing Lead — DTC & Defense

VetPowered; San Diego (CA); On-site; USD 120,000 - 140,000; Full time

Benefits offered by this job

Medical 50% employer contribution

Dental and vision coverage

401k with employer match

8 paid holidays

Flexible work hours

Paid time off

Job summary

VetPowered, a mission-driven marketing leader in San Diego, seeks the first dedicated marketing hire to own strategy, content, and GTM for its dual revenue streams: direct-to-consumer and defense manufacturing.

You will build the annual plan, manage budgets, content from shop floor to LinkedIn, and develop an attribution model in Salesforce to prove marketing impact. Onsite in San Diego, ITAR-compliant, with strong growth trajectory.

Qualifications

• Seven or more years of progressive marketing experience, including revenue accountability.
• Hands-on short-form video production and editing, with a portfolio of published work you produced yourself.
• Built marketing attribution from scratch in Salesforce or a comparable CRM: lead source discipline, dashboards.
• Owned a direct-to-consumer e-commerce site and its commercial results, including conversion rate and AOV.
• Managed creators, influencers, or brand ambassadors under written agreements.
• Able to work onsite in San Diego five days per week.
• U.S. person status under ITAR.

Responsibilities

• Own brand and marketing strategy across channels, defining positioning for VetPowered and Workshops for Warriors.
• Own go-to-market for products, including audience definition, pricing tests, and launch narratives with CFO input.
• Build the launch calendar and coordinate paid media against content readiness and product pages.
• Partner with CEO and BD on capability statements and collateral for defense procurement conversations.
• Build lifecycle programs and attribution dashboards to measure impact across channels.

Skills

Marketing leadership

Video production

Marketing attribution

E-commerce management

Creator management

Onsite in San Diego

ITAR compliance

Tools

Shopify

Klaviyo

Job description

VetPowered, a mission-driven marketing leader in San Diego, seeks the first dedicated marketing hire to own strategy, content, and GTM for its dual revenue streams: direct-to-consumer and defense manufacturing.

You will build the annual plan, manage budgets, content from shop floor to LinkedIn, and develop an attribution model in Salesforce to prove marketing impact. Onsite in San Diego, ITAR-compliant, with strong growth trajectory.