Growth Marketing Lead: Data-Driven Demand Gen

Regional Client; Dallas (TX); Hybrid; USD 65,000 - 80,000; Full time

Benefits offered by this job

Health insurance

401(k)

Paid time off

Paid holidays

Flexible hybrid schedule

Job summary

Bedford Advertising in Dallas is seeking a Growth Marketing Manager to lead demand generation from awareness to MQL handoff, leveraging Bedford's proprietary data for original market research and insights. You will own email, content, WordPress pages, and paid campaigns (LinkedIn, Google, Meta) aimed at dealership decision-makers.

Hybrid role in the DFW area with strong analytics and SEO focus. This position requires 4–6 years in B2B growth marketing and a marketing automation background, plus a

Qualifications

• 4 to 6 years of B2B demand generation, marketing automation, or growth marketing experience.
• Hands-on experience with a marketing automation platform including campaign building, lead nurturing, automation workflows, and attribution reporting.

Responsibilities

• Own Bedford's demand generation strategy from top-of-funnel awareness through MQL delivery to the business development team.
• Mine Bedford's proprietary data to develop original reports, market studies, and industry insights.
• Build, manage, and optimize email marketing campaigns using Keap, including drip sequences, lead scoring, and automated nurture workflows.
• Create and publish content across social media, email, and the Bedford website to drive awareness and inbound interest.
• Design, build, and optimize pages in WordPress, including landing pages and content hubs for conversion.
• Develop and manage paid campaigns across LinkedIn Ads, Google Ads, and Meta targeting dealership decision-makers.
• Implement GEO best practices to improve AI search visibility and brand citation.

Skills

B2B demand generation

Marketing automation

Growth marketing

Content marketing

Analytics

Lead nurturing

SEO basics

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Keap

WordPress

Salesforce

Google Analytics

Job description

Bedford Advertising in Dallas is seeking a Growth Marketing Manager to lead demand generation from awareness to MQL handoff, leveraging Bedford's proprietary data for original market research and insights. You will own email, content, WordPress pages, and paid campaigns (LinkedIn, Google, Meta) aimed at dealership decision-makers.

Hybrid role in the DFW area with strong analytics and SEO focus. This position requires 4–6 years in B2B growth marketing and a marketing automation background, plus a