Demand Gen Lead — Multichannel Campaigns & Pipeline Growth

Bloomberg Industry Group; Arlington (VA); On-site; USD 70,000 - 90,000; Full time

Job summary

Bloomberg Industry Group in Arlington, Virginia is seeking a Demand Generation Specialist responsible for executing and optimizing multichannel marketing campaigns. This role will partner closely with Sales and Marketing to contribute to revenue goals and deliver strategic support.

The ideal candidate will have a Bachelor’s degree in Marketing or related field, with 5-7 years of experience in managing demand generation campaigns. Strong analytical skills and the ability to collaborate effectively are essential.

Qualifications

• 5-7 years of marketing or related experience.
• Proven experience in executing multi-channel demand generation campaigns.
• Strong analytical skills using data for optimization.

Responsibilities

• Execute end-to-end demand generation campaigns across various channels.
• Analyze metrics to inform targeting and campaign programs.
• Collaborate with cross-functional teams to align messaging.

Skills

Analytical skills

Collaboration

Campaign management

Multi-channel marketing

Education

Bachelor’s degree in Marketing or related field

Job description

Bloomberg Industry Group in Arlington, Virginia is seeking a Demand Generation Specialist responsible for executing and optimizing multichannel marketing campaigns. This role will partner closely with Sales and Marketing to contribute to revenue goals and deliver strategic support.

The ideal candidate will have a Bachelor’s degree in Marketing or related field, with 5-7 years of experience in managing demand generation campaigns. Strong analytical skills and the ability to collaborate effectively are essential.