Growth Marketing Lead — AI-Driven Demand Gen

PowerToFly; New York (NY); Hybrid; USD 80,000 - 106,000; Full time

Job summary

Medidata in New York seeks a Manager, Growth Marketing for an Experience Campaign to lead day‑to‑day planning, execution, and optimization of digital demand generation across multi‑channel programs, bridging paid media and content strategies to drive qualified leads.

You will collaborate with Product Marketing, BD, and Marketing Ops to measure funnel performance, test hypotheses, and accelerate pipeline. The role emphasizes AI‑driven content workflows and targeted nurture to support sales growth.

Qualifications

• 2–5 years of B2B or B2C growth/content marketing experience, with proven expertise in demand generation, multi‑channel execution, and conversion optimization
• Paid Media & Funnel Mastery: Experience managing multi‑channel B2B campaigns (SEM, Paid Social, Programmatic) and running end‑to‑end conversion funnel testing
• Technical Product Messaging: Ability to translate complex enterprise SaaS or healthcare tech solutions into intuitive value propositions, use‑case stories, and ROI frameworks
• AI & Content Innovation: Hands‑on experience with LLMs and prompt engineering tools to accelerate content drafting, research, and copy iteration
• Analytics & Tooling: Familiarity with CRM systems (Salesforce, Eloqua), web/funnel analytics (Google Analytics, Mixpanel, Tableau), and A/B testing methodologies
• Competitive Intelligence & Segmentation: Skilled at competitive benchmarking, buyer persona mapping, and intent‑based audience segmentation

Responsibilities

• Integrated Campaign Execution: Partner with digital marketing and agency partners to design and execute multi‑channel demand generation programs across a variety of platforms
• AI‑Driven Content Workflows: Implement AI‑driven content production workflows—utilizing LLMs (Gemini, ChatGPT, Claude, etc.)—to scale high‑quality demand gen assets and personalized emails
• Full‑Funnel Optimization: Optimize the complete performance funnel through rigorous A/B testing of landing page headlines, CTAs, and persona‑specific value propositions
• Advanced Measurement & Analytics: Partner with Marketing Operations to track funnel analytics (CRM/Salesforce), engagement patterns, and attribution models to deliver actionable optimization
• Sales Enablement & Nurture Strategy: Partner with Product Marketing and BD teams to build persona‑based email nurture sequences and enable sellers with campaign assets
• Strategic Planning: Contribute to quarterly marketing planning with data‑backed recommendations on budget allocation and channel diversification

Skills

Growth marketing experience

Paid media & funnel mastery

Technical product messaging

AI & content innovation

Analytics & tooling

Competitive intelligence & Segmen

Tools

Salesforce

Eloqua

Google Analytics

Mixpanel

Tableau

Job description

Medidata in New York seeks a Manager, Growth Marketing for an Experience Campaign to lead day‑to‑day planning, execution, and optimization of digital demand generation across multi‑channel programs, bridging paid media and content strategies to drive qualified leads.

You will collaborate with Product Marketing, BD, and Marketing Ops to measure funnel performance, test hypotheses, and accelerate pipeline. The role emphasizes AI‑driven content workflows and targeted nurture to support sales growth.