Growth Marketing Lead — CRM, Acquisition & Retention

Seated, Inc.; New York (NY); On-site; USD 115,000 - 135,000; Full time

Benefits offered by this job

Stock options

401k with company match

Medical, dental, and vision coverage

FSA, dependent care, and commuter bene

Paid parental leave and unlimited PTO

TeleDoc and WellHub access

Citi Bike membership

Seated dining credit

Job summary

Seated, Inc. is seeking an experienced Growth Marketing Lead to drive consumer app growth through acquisition, engagement, and retention initiatives.

You will own CRM campaigns, identify new user acquisition opportunities, and uncover growth opportunities using data, experimentation, and customer insights to improve unit economics as we scale. Reporting to the Senior Manager of Operations, you will partner with Product, Engineering, and Leadership to execute growth initiatives and enhance the

Qualifications

• 3-5+ years of experience in growth marketing, CRM marketing, lifecycle marketing, or user acquisition.
• Experience working on a consumer-facing mobile application.
• Experience managing CRM and customer engagement campaigns with an emphasis on push notifications and SMS.
• Experience running or overseeing paid acquisition campaigns across platforms such as Meta, Google, or Snap.
• Experience with tools such as Braze, Branch, AppsFlyer, Google Analytics, Firebase, Tableau, Excel, SQL, or similar platforms.
• Experience designing, executing, and analyzing A/B tests.
• Experience leveraging AI tools to improve execution, analysis, and decision-making.
• Strong attention to detail with demonstrated ability to independently QA and validate work.
• Strong analytical and problem-solving skills with a data-driven approach to decision-making.
• Ability to manage multiple priorities in a fast-paced environment.
• Strong communication and stakeholder management skills.

Responsibilities

• Own consumer growth across acquisition, engagement, and retention.
• Develop and execute CRM campaigns that drive user engagement and retention.
• Build and optimize customer journeys across push, SMS, email, and other channels.
• Identify and test new user acquisition strategies and growth opportunities.
• Develop and maintain a prioritized growth roadmap and testing plan.
• Design and execute A/B tests to improve acquisition, engagement, and retention metrics.
• Define, monitor, and analyze key growth KPIs.
• Use customer insights and analytics to identify opportunities for improvement.
• Partner with Product and Engineering to prioritize and implement growth initiatives.
• Communicate growth plans, performance, and results across the organization.
• Serve as the primary internal owner of consumer growth performance.
• Help build and scale the growth marketing function over time.

Skills

Growth marketing

CRM marketing

Lifecycle marketing

User acquisition

A/B testing

Analytics

SQL

Braze

Push notifications

SMS campaigns

Tools

Braze

Branch

AppsFlyer

Google Analytics

Firebase

Tableau

Excel

SQL

Job description

Seated, Inc. is seeking an experienced Growth Marketing Lead to drive consumer app growth through acquisition, engagement, and retention initiatives.

You will own CRM campaigns, identify new user acquisition opportunities, and uncover growth opportunities using data, experimentation, and customer insights to improve unit economics as we scale. Reporting to the Senior Manager of Operations, you will partner with Product, Engineering, and Leadership to execute growth initiatives and enhance the