Growth Marketing Lead – Content & Demand Gen

My-Take; Westborough (MA); Hybrid; USD 65,000 - 72,000; Full time

Benefits offered by this job

Hybrid work schedule

Job summary

My-Take, a Greater Boston-based company delivering consumer insights through online communities, seeks a high-energy marketer to create and distribute content that builds brand awareness and generates leads, while supporting a targeted outbound sales motion. You will work with the Associate Director of Marketing and the co-founder to produce thought leadership content and drive personalized sales outreach.

This fast-paced role requires strong writing and quick decision-making skills, with

Qualifications

• Two to three years of marketing experience, B2B preferred.
• BA or BS in marketing, communications, journalism, or related field.

Responsibilities

• Write, edit, and publish thought leadership articles, press releases, and platform launch content
• Repurpose existing content and research into blog articles, social posts, short videos, etc
• Create graphics to support campaigns
• Pitch and place articles with industry directories and trade publications
• Identify new content opportunities and help drive the content strategy
• Develop and execute the social media strategy for the company page and leadership's pages
• Grow the company's social audience and engagement
• Build target prospect lists and maintain a prioritized outreach queue
• Sync with sales to track outreach results and improve targeting
• Report on content and campaign performance using Google Analytics

Skills

Writing

Editing

Social media

LinkedIn

Autonomy

AI tools

Attention to detail

Client interaction

Education

Bachelor's degree in Marketing

BA/BS in Marketing/Communications/Journalism

Tools

Google Analytics

Canva

Figma

Job description

My-Take, a Greater Boston-based company delivering consumer insights through online communities, seeks a high-energy marketer to create and distribute content that builds brand awareness and generates leads, while supporting a targeted outbound sales motion. You will work with the Associate Director of Marketing and the co-founder to produce thought leadership content and drive personalized sales outreach.

This fast-paced role requires strong writing and quick decision-making skills, with