Growth-Driven Marketing Content Manager

nimble solutions; Chesterfield (MO); On-site; USD 90,000 - 110,000; Full time

Job summary

nimble solutions is seeking a Marketing Content Manager, Demand & Growth to turn product knowledge and market insights into compelling marketing content across the customer journey. This role drives demand and aligns sales and marketing materials with brand objectives.

The ideal candidate has a track record in product marketing and content creation for B2B audiences, strong communication skills, and proficiency with common tools.

Qualifications

• 1+ year of healthcare revenue cycle experience is preferred.
• 4+ years of experience in product marketing, sales enablement, or B2B content writing.
• Outstanding written and verbal communications skills.
• Strong skills in Word, Excel, PowerPoint, and Canva preferred.
• Bachelor’s degree or related work experience.

Responsibilities

• Conduct competitive market research and analysis to understand customer needs and highlight nimble’s key product and service differentiators.
• Own and/or work cross-functionally to develop sales enablement content across the funnel (pitch decks, one-pagers, case studies, email nurture programs, battlecards, blogs, website, event materials, etc)
• Collaborate with design, product, and sales teams to create cohesive marketing materials that align with brand voice and campaign objectives
• Research industry trends and competitor content to identify opportunities and maintain competitive edge
• Optimize content for SEO using keyword research and best practices
• Maintain content calendar and ensure timely delivery of all content assets
• Create sales enablement tools such as pitch decks, sell sheets, talking points and trade show collaterals
• Collaborate with sales and client services teams to develop marketing plans to support growth initiatives, including cross-/up-sell and retention strategies

Skills

Product marketing

Sales enablement

B2B content writing

Written communication

Verbal communication

Cross-functional collaboration

Education

Bachelor's degree or related experience

Tools

Word

Excel

PowerPoint

Canva

Job description

nimble solutions is seeking a Marketing Content Manager, Demand & Growth to turn product knowledge and market insights into compelling marketing content across the customer journey. This role drives demand and aligns sales and marketing materials with brand objectives.

The ideal candidate has a track record in product marketing and content creation for B2B audiences, strong communication skills, and proficiency with common tools.