Associate Growth Marketing Manager

My-Take; Westborough (MA); Hybrid; USD 65,000 - 72,000; Full time

Benefits offered by this job

Hybrid work schedule

Job summary

My-Take, a Greater Boston-based company delivering consumer insights through online communities, seeks a high-energy marketer to create and distribute content that builds brand awareness and generates leads, while supporting a targeted outbound sales motion. You will work with the Associate Director of Marketing and the co-founder to produce thought leadership content and drive personalized sales outreach.

This fast-paced role requires strong writing and quick decision-making skills, with

Qualifications

• Two to three years of marketing experience, B2B preferred.
• BA or BS in marketing, communications, journalism, or related field.

Responsibilities

• Write, edit, and publish thought leadership articles, press releases, and platform launch content
• Repurpose existing content and research into blog articles, social posts, short videos, etc
• Create graphics to support campaigns
• Pitch and place articles with industry directories and trade publications
• Identify new content opportunities and help drive the content strategy
• Develop and execute the social media strategy for the company page and leadership's pages
• Grow the company's social audience and engagement
• Build target prospect lists and maintain a prioritized outreach queue
• Sync with sales to track outreach results and improve targeting
• Report on content and campaign performance using Google Analytics

Skills

Writing

Editing

Social media

LinkedIn

Autonomy

AI tools

Attention to detail

Client interaction

Education

Bachelor's degree in Marketing

BA/BS in Marketing/Communications/Journalism

Tools

Google Analytics

Canva

Figma

Job description

Seeking a high-energy marketer to create and distribute the content that builds My-Take's brand awareness and generates leads, while supporting a targeted outbound sales motion. The individual will work closely with the Associate Director of Marketing and co-founder to produce and distribute thought leadership content and drive personalized sales outreach. The position is fast-paced and will require strong writing and fast decision-making skills.

My-Take is a Greater Boston-based company whose primary product/service is delivering consumer insight through online communities. Communities allow brands to instantly attain feedback and ideas from hundreds or thousands of target consumers on an ongoing basis. My-Take works with a wide range of companies, including several of the Fortune 500, and has been named a GRIT Innovative Supplier in Market Research for six consecutive years.

The team works a hybrid schedule, in the office one day a week and remote the other four.

Responsibilities

• Write, edit, and publish thought leadership articles, press releases, and platform launch content
• Repurpose existing content and research into additional blog articles, social posts, short videos, etc
• Create graphics to support campaigns
• Pitch and place articles with industry directories and trade publications
• Identify new content opportunities and help drive the strategies behind them
• Develop and execute the social media strategy for the company page and leadership's personal pages
• Build the social content calendar in partnership with the Associate Director of Marketing, and produce the posts that fill it
• Grow the company's social audience and engagement
• Build detailed and curated target prospect lists, and maintain a prioritized outreach queue for sales
• Sync with sales to track outreach results and improve list targeting over time
• Report on content, social, and campaign performance using Google Analytics, and adjust the approach based on what performs
• Support trade shows, conferences, and product demos, including on-site representation
• Support a range of additional marketing initiatives as needed

Skills

• Strong writing and editing skills across long-form and short-form content
• Fluency with AI tools for drafting, research, and analysis as part of daily work
• Ability to work autonomously, research open questions, and make decisions independently
• Social media strategy and execution, particularly LinkedIn
• Ability to learn a technical product well enough to write about it accurately
• High energy level and an entrepreneurial spirit
• Comfort interacting with clients, prospects, and industry contacts in person
• Attention to detail and consistency with brand voice

Required Qualifications

• Two to three years of marketing experience, B2B preferred
• BA or BS in marketing, communications, journalism, or related field

Preferred Qualifications

• A portfolio of published, public-facing writing
• Experience with Google Analytics and reporting on marketing performance
• Market research or insights industry experience a plus
• Light video editing and design experience, such as Canva or Figma, a plus

Compensation Range:

$65,000.00 - $72,000.00 per year