Growth Marketing Lead: Build a Scalable Growth Engine

TreeServe; Jacksonville (FL); On-site; USD 70,000 - 110,000; Full time

Job summary

TreeServe is seeking a sharp Marketing Manager to build our marketing program from the ground up in Jacksonville. You’ll own demand generation, campaigns, content, and brand execution with autonomy to shape strategy and measure impact.

You’ll partner with sales and operations to improve lead quality, conversion, and the customer experience, while developing repeatable processes and reporting that demonstrate clear ROI across channels.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field.
• 3–6 years hands-on marketing experience with ownership of campaigns and measurable results.
• Experience building or significantly improving a marketing function, program, or channel.
• Hands-on experience with paid search, paid social, email marketing, SEO, landing pages, and conversion optimization.
• Strong analytical skills and comfort with GA4, advertising platforms, CRM data, and spreadsheets.
• Understanding of CAC, ROAS, CPA, conversion rates, and marketing attribution.
• Strong writing and content skills; able to create compelling copy.
• Practical experience using AI and marketing technology.

Responsibilities

• Develop and execute multi-channel lead generation campaigns to drive qualified opportunities.
• Manage digital marketing initiatives including email campaigns, SEO, SEM, social media, content marketing, and paid advertising.
• Design and implement strategies to increase inbound lead volume and improve lead quality.
• Partner with sales leadership to establish lead qualification criteria and optimize lead conversion processes.
• Analyze campaign performance and marketing ROI, making data-driven recommendations for continuous improvement.
• Manage marketing automation and CRM systems to support lead nurturing and pipeline growth.
• Create and oversee content development that supports prospect engagement throughout the buyer's journey.
• Serve as the primary link between marketing and sales, ensuring alignment on revenue objectives and growth initiatives.
• Develop reporting dashboards to track lead generation performance, conversion rates, pipeline development, and campaign effectiveness.
• Identify market opportunities, customer trends, and competitive insights to support business growth objectives.
• Collaborate with senior leadership to develop and execute strategic growth plans.
• Maintain ownership of marketing-generated pipeline targets and contribution to overall revenue growth.
• Plan, launch, and optimize multi-channel marketing campaigns across SEM, paid social, email, and digital.
• Build the channel mix largely from scratch, replacing expensive channels with scalable, performance-driven ones.
• Monitor campaign performance daily and make real-time adjustments to maximize ROAS, CAC, and conversion rates.
• Partner with operating companies to identify, plan, and execute trade show and industry event opportunities that generate qualified leads.
• Coordinate event preparation, promotional materials, and lead follow-up, and track ROI to measure effectiveness.
• Attend and lead trade show initiatives as appropriate.
• Ensure all marketing assets are on-brand and maintain a premium brand voice across touchpoints.
• Build and own performance reporting across all channels and translate data into clear decisions.
• Drive CRO improvements and attribution modeling to strengthen traffic-to-subscriber conversion.
• Bring a test-and-learn mindset to hypotheses, experiments, and iteration.
• Actively use AI tools to accelerate content production and audience segmentation.
• Build TreeServe's content calendar and establish the company as a trusted voice.
• Partner with Sales to align on lead quality, messaging, and follow-up.
• Support M&A integration efforts as needed.
• You’ll build something scalable with ownership and direct access to senior leadership.

Skills

Campaign ownership

Analytical skills

Entrepreneurial

Strong communicator

Copywriting

Education

Bachelor's degree in Marketing/Business/Communications

Tools

GA4

CRM

Excel

Job description

TreeServe is seeking a sharp Marketing Manager to build our marketing program from the ground up in Jacksonville. You’ll own demand generation, campaigns, content, and brand execution with autonomy to shape strategy and measure impact.

You’ll partner with sales and operations to improve lead quality, conversion, and the customer experience, while developing repeatable processes and reporting that demonstrate clear ROI across channels.