Head of Growth Marketing - Multi-Location Demand Engine

Default Brand; United States; Remote; USD 180,000 - 280,000; Full time

Job summary

SavATree is seeking a VP of Growth Marketing to own the demand engine for the brand. This senior, high-visibility role reports to the Chief Growth Officer and oversees a $15M+ budget across channels, agencies, and contractors to generate qualified leads while controlling CAC and CPL.

You’ll lead strategy and hands-on execution—optimizing local search, multi-location campaigns, SEO, CRO, direct mail, and offline media.

Qualifications

• 10+ years in marketing with a focus on B2C demand generation and leading a team.
• Experience in B2C multi-location or field-based businesses is strongly preferred.
• Deep analytical focus on CAC, CPL, ROAS and ROI.
• Proven track record managing cross-channel acquisition programs at scale.
• Strong project-management skills and attention to detail; able to run many efforts simultaneously.
• Excellent written and verbal communication; experienced in executive marketing presentations.
• Collaborates with cross-functional teams and non-marketing operators.

Responsibilities

• Own the demand engine across paid search, LSAs, paid social, and CTV/video.
• Lead local SEO across ~100 branch markets and optimize website CRO.
• Manage a $15M+ budget with CAC, CPL, and ROAS accountability.
• Build and test landing pages and run A/B testing to improve ROI.
• Lead and develop a team of three plus external agencies/contractors.
• Drive growth through AI/automation and local search strategies.

Skills

Marketing leadership

Analytical mindset

Cross-channel acquisition

Project management

Executive communication

Cross-functional teamwork

Job description

SavATree is seeking a VP of Growth Marketing to own the demand engine for the brand. This senior, high-visibility role reports to the Chief Growth Officer and oversees a $15M+ budget across channels, agencies, and contractors to generate qualified leads while controlling CAC and CPL.

You’ll lead strategy and hands-on execution—optimizing local search, multi-location campaigns, SEO, CRO, direct mail, and offline media.