Growth Marketing Lead — B2B, SEO, Automation & AI

Pengate Handling Systems, Inc.; Chalfont (PA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive compensation

Medical, dental, and vision insurance

401(k) retirement savings plan

Paid time off and holidays

Professional development and growth

Job summary

The role requires 5+ years in hands-on digital marketing, strong analytics with GA4/Power BI, and experience with marketing automation and multi-channel campaigns. Expect a dynamic, data-driven environment with cross-functional teamwork.

Qualifications

• 5+ years of hands-on digital marketing experience, preferably B2B.
• Experience managing websites, optimizing SEO, and running lead-generation campaigns.
• Strong understanding of Google Analytics 4, Google Search Console, CMS, and conversion tracking.
• Experience with email marketing platforms, marketing automation, and lead-nurture campaigns.
• Ability to analyze campaign performance and translate data into actionable improvements.
• Experience with A/B testing, landing-page optimization, and improving website conversion rates.

Responsibilities

• Own digital marketing initiatives to improve online presence and generate qualified leads.
• Plan and execute targeted digital campaigns across markets, industries, and services.
• Develop landing pages and content to convert visitors into leads.
• Collaborate with Sales to improve lead quality and follow-up processes.
• Monitor performance using Google Analytics 4, Search Console, CRM reporting, and Power BI.
• Support CRM integrations and marketing automation improvements.
• Continuously explore new digital tools and strategies to drive growth.

Skills

Digital marketing

Lead generation

Data analysis

Campaign optimization

A/B testing

Landing page optimization

Marketing automation

Power BI

CRM integration

Tools

Google Analytics 4

Google Search Console

CMS

Power BI

Google Tag Manager

HTML/CSS

Oracle Eloqua

Aimbase

Job description

The role requires 5+ years in hands-on digital marketing, strong analytics with GA4/Power BI, and experience with marketing automation and multi-channel campaigns. Expect a dynamic, data-driven environment with cross-functional teamwork.