Growth Marketing Lead - B2B SaaS & IoT

Geoforce; Plano (TX); On-site; USD 90,000 - 150,000; Full time

Job summary

Geoforce is seeking an experienced Senior Digital Marketing leader to own and optimize the company’s digital marketing engine—including website, paid media, SEO, and analytics. You will drive demand generation, optimize user journeys, and manage budgets across search, social, and display programs.

You will partner with stakeholders to translate strategy into high-impact campaigns, build testing programs, and report on pipeline and revenue impact.

Qualifications

• 6+ years of experience in digital marketing, demand generation, performance marketing, growth marketing, or a related discipline
• Strong hands‑on experience managing paid search, paid social, and other digital advertising programs
• Demonstrated experience managing meaningful paid media budgets and optimizing investment based on business outcomes
• Strong understanding of website management, conversion rate optimization, landing pages, UX, and digital buyer journeys
• Experience with SEO, including technical SEO, content optimization, and emerging AI-search practices
• Strong digital analytics skills and the ability to turn performance data into clear recommendations and actions
• Experience with platforms such as Google Ads, LinkedIn Campaign Manager, Google Analytics, Google Tag Manager, Search Console, and related digital marketing tools
• Experience working with CRM, marketing automation, attribution, and marketing technology platforms
• Strong understanding of B2B demand generation and the relationship between digital marketing, qualified leads, pipeline, and revenue
• Experience developing structured testing and experimentation programs across audiences, creative, messaging, and conversion experiences
• Experience managing agencies and vendors while maintaining strong internal ownership and accountability
• Hands‑on experience using AI and automation tools to improve digital marketing workflows, analysis, optimization, and execution
• Strong project management skills and the ability to manage multiple high-impact initiatives simultaneously
• Ability to communicate marketing performance and recommendations clearly to both marketing and business stakeholders
• A willingness to roll up your sleeves and execute rather than simply manage the work

Responsibilities

• Own Geoforce’s digital marketing engine across website, paid media, organic search, conversion optimization, analytics, and marketing technology
• Manage and optimize the Geoforce website to improve traffic, engagement, user experience, lead quality, and conversion
• Lead paid digital programs across search, social, retargeting, display, and other relevant channels, with accountability for budget efficiency and business impact
• Partner with Campaign Architects to translate campaign strategy into high-performing digital programs, audiences, landing pages, and conversion paths
• Own SEO and emerging AI-search visibility, including technical SEO, content optimization, website structure, and discoverability across traditional and AI-powered search
• Build and manage a structured testing program across messaging, creative, audiences, offers, landing pages, and conversion experiences
• Own digital marketing performance reporting and connect channel activity to qualified leads, pipeline, bookings, and revenue
• Manage the digital marketing technology stack, tracking, attribution, analytics, and integrations in partnership with Marketing Operations and Sales Operations
• Manage digital agencies and vendors while maintaining strong internal ownership of strategy, execution, and performance
• Leverage AI, automation, and emerging technologies to improve campaign optimization, analysis, personalization, testing, and overall marketing efficiency

Skills

Digital marketing

Paid search

Paid social

SEO

Analytics

CRM

Marketing automation

Attribution

ABM

Campaign management

Project management

Communication

Tools

Google Ads

LinkedIn Campaign Manager

Google Analytics

Google Tag Manager

Search Console

Job description

Geoforce is seeking an experienced Senior Digital Marketing leader to own and optimize the company’s digital marketing engine—including website, paid media, SEO, and analytics. You will drive demand generation, optimize user journeys, and manage budgets across search, social, and display programs.

You will partner with stakeholders to translate strategy into high-impact campaigns, build testing programs, and report on pipeline and revenue impact.