Growth Marketing & Digital Experience Lead

Spectraforce Technologies; Raleigh (NC); On-site; USD 90,000 - 130,000; Full time

Job summary

Leoforce is seeking a Performance Marketing and Digital Experience Manager to own strategy, execution, and optimization of paid acquisition programs and digital conversion experiences across its product portfolio. This role combines data-driven decision-making, AI-powered innovation, and cross-functional collaboration to improve marketing effectiveness and the buyer journey.

The position covers paid search, social, retargeting, landing page optimization, website experience improvements, CRO,

Qualifications

• Four+ years of digital marketing, demand generation, or growth marketing experience.
• Proven success managing paid search, paid social, and digital acquisition programs.
• Experience with B2B SaaS, enterprise technology, or similar organizations.
• Experience with marketing automation and CRM platforms.
• Ability to build scalable processes and operate in fast-paced environments.

Responsibilities

• Lead paid acquisition programs across multiple channels (search, social, display) and optimize campaigns for CAC and ROI.
• Own website and landing page optimization to improve engagement, leads, and conversion.
• Analyze digital performance data and provide actionable insights for buyers’ journeys.
• Collaborate with cross-functional teams to align strategies with business goals.
• Evaluate and implement AI-powered tools to scale marketing efforts.

Skills

Paid media management

Analytics

Cross-functional collaboration

AI marketing tools

Campaign optimization

B2B SaaS marketing

Budget planning

Landing page optimization

Education

High School Diploma or GED

Tools

Marketing automation platforms

CRM platforms

Job description

Leoforce is seeking a Performance Marketing and Digital Experience Manager to own strategy, execution, and optimization of paid acquisition programs and digital conversion experiences across its product portfolio. This role combines data-driven decision-making, AI-powered innovation, and cross-functional collaboration to improve marketing effectiveness and the buyer journey.

The position covers paid search, social, retargeting, landing page optimization, website experience improvements, CRO,