Growth Marketing Lead — AI-Driven SEO & ABM

3GIS; Alabama; On-site; USD 65,000 - 90,000; Full time

Job summary

3GIS is seeking a Growth Marketing Specialist to shape content and messaging for high-visibility digital channels and AI answer engines. You will drive content-led SEO, ABM and lead generation, coordinating with the content, sales and design teams to convert visibility into qualified pipeline.

You will use HubSpot and Salesforce to track performance, optimize lead scoring, and report on funnel results, while supporting events and partner marketing across regions.

Qualifications

• 3-4 years of B2B marketing spanning SEO and demand generation or marketing operations.
• Practical experience with content-led SEO and emerging AEO/GEO practices; writing to surface in AI answer engines.
• Proficiency with HubSpot (workflows, lead scoring, reporting) and Salesforce (campaign tracking, reports and dashboards).
• Familiarity with SEO analytics tools: Google Search Console, GA4, Semrush or Ahrefs.

Responsibilities

• Drive content-led search visibility and ABM programs to generate qualified leads.
• Partner with content team to create FAQs, comparisons and definitions for AI answer engines.
• Track KPIs across HubSpot and Salesforce; manage lead scoring and lifecycle data.
• Support events, partner marketing and multi-region demand programs.
• Collaborate cross-functionally with content, sales and design.

Skills

B2B marketing

SEO & content

ABM fundamentals

Analytics

Cross-functional collaboration

Tools

HubSpot

Salesforce

Google Analytics

Semrush/Ahrefs

Job description

3GIS is seeking a Growth Marketing Specialist to shape content and messaging for high-visibility digital channels and AI answer engines. You will drive content-led SEO, ABM and lead generation, coordinating with the content, sales and design teams to convert visibility into qualified pipeline.

You will use HubSpot and Salesforce to track performance, optimize lead scoring, and report on funnel results, while supporting events and partner marketing across regions.