Growth Marketing Lead - AI-Driven Acquisition & Engagement

Cintra, a Ferrovial company; Austin (TX); On-site; USD 100,000 - 140,000; Full time

Job summary

Ferrovial seeks a Growth Marketing Lead for Prism to drive customer acquisition, activation, and engagement across paid, owned, product, and organic channels. The role involves AI-enabled research, segmentation, content development, and performance optimization to deliver measurable growth opportunities.

The position collaborates with the Platform Operations Lead to translate platform insights into customer communications, experiments, and journey improvements, ensuring governance and brand

Qualifications

• Experience leading growth, acquisition, activation, and engagement strategies.
• Ability to design and prioritize tests across channels.
• Familiarity with AI-enabled marketing workflows and governance.

Responsibilities

• Develop and manage an integrated growth plan with clear KPIs and measurement.
• Identify friction in the customer journey and prioritize optimization tests.
• Create briefs, value propositions, and channel plans for campaigns.
• Monitor results and translate data into actionable insights.
• Define AI-enabled workflows and ensure responsible use.

Skills

Growth strategy

Experimentation

AI tooling

Data-driven decisions

Cross-functional collaboration

Job description

Ferrovial seeks a Growth Marketing Lead for Prism to drive customer acquisition, activation, and engagement across paid, owned, product, and organic channels. The role involves AI-enabled research, segmentation, content development, and performance optimization to deliver measurable growth opportunities.

The position collaborates with the Platform Operations Lead to translate platform insights into customer communications, experiments, and journey improvements, ensuring governance and brand