AI-Driven Growth Marketing Lead

Ferrovial; Austin, Northern (TX, KY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Ferrovial is seeking a Growth Marketing Lead for Prism, a tolling rewards platform. You will own strategy and execution to drive acquisition, activation, and engagement across paid, owned, product, and organic channels, leveraging AI tools with human review.

You will collaborate with Platform Operations and other stakeholders to translate platform health signals into growth opportunities, content improvements, and measurable journey optimization.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Digital Media, Analytics, or a related field.
• 7+ years of experience in growth marketing, lifecycle marketing, CRM marketing, digital marketing, content marketing, or a related discipline.
• Demonstrated experience improving acquisition, activation, engagement, retention, or conversion.
• Experience using data and performance reporting to identify opportunities and actions.
• Experience collaborating across marketing, product, technology, analytics, and compliance.
• Practical experience using generative AI or AI-assisted tools with human review.

Responsibilities

• Develop and manage an integrated growth plan across acquisition, activation, and engagement.
• Identify friction in the customer journey and prioritize tests to improve conversion.
• Lead AI-enabled marketing workflows with responsible use and governance.
• Coordinate with Platform Operations to monitor health metrics and growth opportunities.
• Define audiences, personalization inputs, and test plans for campaigns.

Skills

Growth marketing

Lifecycle marketing

CRM marketing

Digital marketing

Content marketing

AI-assisted marketing

Education

Bachelor's degree in Marketing, Communications, Business, Digital Media, Analytics, or related field

Tools

Iterable

Klaviyo

GA4

Jira

Zendesk

Databricks

Job description

Ferrovial is seeking a Growth Marketing Lead for Prism, a tolling rewards platform. You will own strategy and execution to drive acquisition, activation, and engagement across paid, owned, product, and organic channels, leveraging AI tools with human review.

You will collaborate with Platform Operations and other stakeholders to translate platform health signals into growth opportunities, content improvements, and measurable journey optimization.