Growth Marketing Lead – Activation & Conversion

Cefaly-Technology; Darien (CT); On-site; USD 110,000 - 190,000; Full time

Benefits offered by this job

Health insurance

Dental insurance (employer-paid)

IRA with company match

Paid PTO

Paid company holidays

Job summary

CEFALY Technology in Darien, CT, USA, is seeking a Growth Marketing Lead for Activation & Conversion. This hands‑on role will own lifecycle flows across email, SMS, push, and in‑app messaging to drive conversions and revenue.

You will optimize the website funnel, design experiments, and leverage Attentive, VWO, GA4, and Looker to improve metrics. Collaborate with SEO and paid teams and craft compelling offers.

Qualifications

• 2–5+ years in growth, lifecycle, CRM, or performance marketing for consumer digital products.
• Strong preference for healthcare or DTC businesses.
• Experience improving activation or conversion metrics.
• Experience building and launching multi‑channel lifecycle campaigns.
• Comfortable hands‑on with platforms and execution.

Responsibilities

• Activation & Conversion Engine: design and optimize funnels to convert prospects into paid customers.
• Hands‑On Lifecycle Execution: build and ship campaigns across email, SMS, push, and in‑app messaging.
• Experimentation: run A/B tests to improve conversion week over week.
• Martech & Data Ownership: manage Attentive, VWO, GA4/Looker; work with engineering on tracking.
• Marketing partner: collaborate with SEO and Paid Acquisition teams to craft high‑impact messaging.
• Pricing & Offers: develop smart offer strategies and calendar tied to conversion goals.

Skills

growth

CRM

lifecycle

performance marketing

multichannel campaigns

Tools

Attentive

VWO

GA4

Looker

Job description

About Cefaly

CEFALY Technology is the maker of CEFALY, an FDA-cleared, over-the-counter wearable medical device that’s clinically proven to relieve migraine pain and reduce migraine frequency.

Migraine is a complex neurological condition that causes intense headache pain, nausea and other symptoms in more than 1 billion people worldwide. Migraine is most often treated with medication, but many patients can’t tolerate side effects or find that medication doesn’t work for them.

CEFALY provides drug-free migraine relief without a prescription and with minimal side effects. It uses external trigeminal nerve stimulation (e‑TNS) to stimulate and desensitize the trigeminal nerve, the primary pathway for migraine pain.

Based in Belgium with U.S. offices in Darien, Conn., CEFALY Technology manufactures specialized electronics for medical applications. Every member of the CEFALY team shares a passion for connecting people with effective migraine treatment.

Growth Marketing Lead – Activation & Conversion

This is a hands-on role where you will:

• Build and optimize lifecycle flows across email, SMS, push, and in-app
• Own the website customer funnel, driving landing page conversion, and customer engagement metrics
• This role directly impacts company revenue.
• You will leverage AI to improve experimentation and testing
• You will feel confident operating Attentive, VWO, and Campaign tracking
• Move fast, test aggressively, and scale what works

What You’ll Own

• Activation & Conversion Engine: Design and execute the funnel that converts prospects into paid customers. Deeply understand onboarding friction and conversion barriers. Identify high-intent cohorts and unlock conversion lifts.
• Hands‑On Lifecycle Execution: Build and launch campaigns across email, SMS, push, and in-app messaging. Write copy, set up segments, QA flows, and ship quickly.
• Experimentation: Run continuous A/B tests across incentives, messaging, timing, and channel orchestration. Improve conversion week over week.
• Martech & Data Ownership: Operate tools like Attentive, VWO, and analytics platforms. Work closely with engineering to improve tracking and reporting.
• Marketing partner: You’ll gleam insights from SEO and Paid Acquisition agencies and understand how customers arrive at the site, to draft high impact messaging.
• Pricing & Offers: You’ll build a smart offer strategy and calendar, understanding what offers to launch to whom and when.

Who You Are

• 2–5+ years in growth, lifecycle, CRM, or performance marketing for consumer digital products.
• Strong preference for healthcare or DTC businesses.

• You’ve directly improved activation or conversion metrics.
• You have personally built and launched multi‑channel lifecycle campaigns.
• You’re comfortable getting into the platform and executing yourself.
• Comfortable making decisions with incomplete data.
• Familiar with analytics platforms (GA4, Looker, etc.).

• Understand funnel math, CAC‑to‑LTV dynamics, and cohort behavior.

Compensation & Benefits

• Health insurance (80% employer-paid).
• Employer‑paid Dental and Vision.
• IRA with company match (no vesting period)
• Paid PTO
• Paid company holidays