Growth Marketing Lead

Placements24; Willows (CA); Hybrid; USD 150.000 - 200.000; Vollzeit

Benefits dieser Stelle

Fully remote position with flexible工作

Equity options and competitive salary

Professional development budget

Comprehensive health, dental, and view

Regular virtual team-building events

Zusammenfassung

Placements24 is seeking a Growth Marketing Lead for a fully remote role in a fast-paced SaaS environment. You will own the end-to-end growth strategy, blending acquisition, activation, and retention with rigorous experimentation and data-driven decision making.

You will collaborate with product, engineering, and data teams to scale user acquisition, optimize lifecycle marketing, and drive revenue growth across multiple channels. Leadership and strong analytical skills are essential in this role.

Qualifikationen

• 5+ years of growth marketing experience, with a track record of scaling user bases and revenue.
• Experience designing and running experimentation and A/B testing programs.
• Proficiency with marketing automation platforms, CRMs, and analytics tools such as GA, Amplitude, and Mixpanel.
• Strong collaboration with product, engineering, and data teams to drive product-led growth.

Aufgaben

• Develop a holistic growth strategy across acquisition, activation, retention, referral, and revenue (AARRR).
• Design and manage a rigorous experimentation framework to identify and scale high-impact initiatives.
• Oversee and optimize paid channels (SEM, social, display) while maintaining positive ROI.
• Lead SEO to drive organic growth and improve rankings.
• Implement email and lifecycle campaigns to boost engagement and retention.
• Collaborate with product and data teams to identify growth levers and instrument growth experiments.
• Define growth metrics and build dashboards to track progress and report performance.
• Stay ahead of industry trends and competitive landscape to refine strategies.
• Manage and mentor a high-performing growth marketing team.

Kenntnisse

Leadership

Analytical thinking

Strategic mindset

Communication

Ausbildung

Bachelor's degree in Marketing, Economics, Business, or related quantitative field

Master’s degree is a plus

Tools

Google Analytics

Amplitude

Mixpanel

SQL

Jobbeschreibung

About the Role

Our client, a disruptive startup in the SaaS industry, is seeking an experienced and innovative Growth Marketing Lead to join their fully remote team. This is a critical leadership position focused on driving sustainable user acquisition, engagement, and retention through data-driven marketing strategies. You will be instrumental in identifying and capitalizing on growth opportunities across multiple channels, leveraging experimentation and continuous optimization. The ideal candidate will have a deep understanding of the entire customer lifecycle and a proven ability to scale marketing efforts in a fast-paced, tech-centric environment. This role offers the unique opportunity to shape the growth trajectory of a promising company from anywhere. We foster a culture of experimentation and empower our team members to take ownership and drive impactful results.

Key Responsibilities

• Develop and execute a holistic growth marketing strategy encompassing acquisition, activation, retention, referral, and revenue (AARRR).
• Design and manage a rigorous experimentation framework to identify and scale high-impact growth initiatives.
• Oversee and optimize paid acquisition channels (SEM, social, display) to achieve aggressive growth targets while maintaining positive ROI.
• Lead SEO strategy to drive organic growth and improve search engine rankings.
• Develop and implement email marketing and lifecycle marketing campaigns to enhance user engagement and retention.
• Collaborate closely with product, engineering, and data teams to identify growth levers and implement product-led growth strategies.
• Analyze vast amounts of data to identify trends, insights, and actionable growth opportunities.
• Define key growth metrics and build dashboards to track progress and report on performance.
• Stay ahead of industry trends, new technologies, and competitive landscape to inform growth strategies.
• Manage and mentor a high-performing growth marketing team.

Requirements

• Bachelor's degree in Marketing, Economics, Business, or a related quantitative field; Master’s degree is a plus.
• 5+ years of experience in growth marketing, performance marketing, or a related role, with a proven track record of scaling user bases and revenue.
• Deep understanding of experimentation, A/B testing, and statistical analysis.
• Proficiency in marketing automation platforms, CRM systems, and analytics tools (e.g., Google Analytics, Amplitude, Mixpanel).
• Experience with SQL for data analysis is highly preferred.
• Strong knowledge of SEO, SEM, social media advertising, email marketing, and content strategy.
• Excellent leadership and team management skills.
• Exceptional analytical and problem-solving abilities.
• Ability to thrive in a fast-paced, ambiguous, and rapidly evolving startup environment.
• Strong communication and presentation skills, capable of influencing stakeholders.

Benefits

• Highly competitive salary and equity options package.
• Fully remote position with flexible working hours.
• Significant impact on the growth and success of a leading SaaS company.
• Opportunity to build and lead a talented growth marketing team.
• Generous professional development budget.
• Comprehensive health, dental, and vision insurance.
• Regular virtual team-building events and retreats.