Remote Growth Marketing Manager – Customer Acquisition and Campaign Optimization

HR Service Jobs; United States; Remote; USD 100,000 - 140,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) retirement plan with employer</

Home-office setup allowance

Flexible start/finish times

Paid time off

Job summary

HR Service Jobs is seeking a Growth Marketing Manager to plan and optimize campaigns across paid search, paid social, email, and other channels, collaborating with product, sales, creative and analytics teams to identify opportunities in the customer journey.

You will manage budgets, run experiments (A/B tests), measure CAC, conversion, retention, and ROAS, and drive scalable growth while ensuring alignment with business objectives in a remote US-friendly setup.

Qualifications

• Three to five years of experience in growth or digital marketing.
• Experience managing digital campaigns and advertising budgets.
• Practical knowledge of paid search, paid social, email marketing, and conversion optimization.
• Ability to analyze campaign performance and connect results to business objectives.
• Experience planning and evaluating A/B tests.
• Familiarity with analytics, CRM, and campaign reporting tools.
• Strong writing, project management, and cross-functional communication skills.
• Bachelor degree in marketing, business, analytics, or related field, or equivalent practical experience.

Responsibilities

• Develop growth plans with defined audiences, budgets, timelines, and measurable objectives.
• Manage acquisition campaigns across relevant paid search, paid social, email, and other channels.
• Work with creative teams to produce campaign messaging, advertisements, and landing pages.
• Identify where prospective customers leave the conversion process and test improvements.
• Plan controlled experiments with clear hypotheses, success measures, and reporting periods.
• Monitor customer acquisition cost, conversion rates, retention, and return on advertising spend.
• Allocate campaign budgets according to performance and business priorities.
• Collaborate with product teams on onboarding, activation, and customer engagement.
• Coordinate with sales teams to assess lead quality and progression.
• Check campaign tracking and investigate gaps or inconsistencies in reporting.
• Present findings, explain limitations in the data, and recommend practical next steps.
• Document experiments so the team can build on previous results.

Skills

Growth marketing

Performance marketing

Digital campaigns management

Advertising budgets management

Paid search

Paid social

Email marketing

Conversion optimization

A/B testing

Analytics tools

Cross-functional communication

Project management

Strong writing

Education

Bachelor's degree in marketing, business, analytics, or related field

Tools

Google Ads

Meta Ads Manager

Google Analytics

SQL basics

Reporting dashboards

CRM tools

Job description

Location: Remote within the United States

Employment Type: Full-time

Experience: 3–5 years in growth or digital marketing

Salary: $100,000–$140,000 per year

Schedule: Monday–Friday, with agreed collaboration hours in Eastern Time

The Growth Marketing Manager will plan and improve campaigns that attract prospective customers, encourage product adoption, and support customer retention. Working with product, sales, creative, and analytics teams, you will identify opportunities across the customer journey and test approaches to improving results.

The role combines campaign management, experimentation, and performance analysis. You will manage budgets, evaluate acquisition channels, and explain which activities contribute to sustainable customer growth.

Responsibilities

• Develop growth plans with defined audiences, budgets, timelines, and measurable objectives.
• Manage acquisition campaigns across relevant paid search, paid social, email, and other channels.
• Work with creative teams to produce campaign messaging, advertisements, and landing pages.
• Identify where prospective customers leave the conversion process and test improvements.
• Plan controlled experiments with clear hypotheses, success measures, and reporting periods.
• Monitor customer acquisition cost, conversion rates, retention, and return on advertising spend.
• Allocate campaign budgets according to performance and business priorities.
• Collaborate with product teams on onboarding, activation, and customer engagement.
• Coordinate with sales teams to assess lead quality and progression.
• Check campaign tracking and investigate gaps or inconsistencies in reporting.
• Present findings, explain limitations in the data, and recommend practical next steps.
• Document experiments so the team can build on previous results.

Requirements

• Three to five years of experience in growth marketing, performance marketing, or a related role.
• Experience managing digital campaigns and advertising budgets.
• Practical knowledge of paid search, paid social, email marketing, and conversion optimization.
• Ability to analyze campaign performance and connect results to business objectives.
• Experience planning and evaluating A/B tests.
• Familiarity with analytics, CRM, and campaign reporting tools.
• Strong writing, project management, and cross-functional communication skills.
• Ability to prioritize opportunities and manage multiple campaigns independently.
• Bachelor degree in marketing, business, analytics, or a related field, or equivalent practical experience.
• Residence in an employer-approved US state and authorization to work in the United States.

Preferred qualifications

• Experience marketing software or subscription products.
• Familiarity with Google Ads, Meta Ads Manager, and Google Analytics.
• Experience with lifecycle marketing and customer segmentation.
• Basic SQL skills or experience building reporting dashboards.
• Understanding of attribution limitations and methods for assessing incremental campaign impact.

Work eligibility

The employer must confirm eligible states and whether visa sponsorship is available.

Benefits & Perks

Assumed package for employer review:

• Annual base salary of $100,000–$140,000, depending on experience and location.
• Medical, dental, and vision insurance.
• A 401(k) retirement plan with an employer contribution.
• Twenty days of paid time off, plus company holidays.
• Company-provided laptop and required marketing software.
• Home-office setup allowance.
• Annual budget for approved training and professional development.
• Flexible start and finish times around agreed collaboration hours.
• Regular feedback and opportunities for progression into senior marketing roles.