Vice President, Growth Marketing

Ladders; New York (NY); On-site; USD 285,000 - 325,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) with company match

Generous PTO and holidays

Remote work options

Professional development opportunities

Job summary

Ladders is seeking a Vice President, Growth Marketing in New York, NY to own the company’s growth strategy across acquisition and lifecycle marketing. The role focuses on driving commercial outcomes through sales-led and digital channels, partnering with Product, Engineering, Sales and cross-functional teams to scale journeys, improve conversions, and strengthen retention and expansion.

The ideal candidate has 15+ years in marketing with 5+ years in leadership, and a proven track record in

Qualifications

• 15+ years of marketing experience with 5+ years in leadership.
• Proven growth via sales-led and digital motions.
• Experience in growing subscription businesses (B2B SaaS/SMB).
• Deep expertise in demand generation and funnel optimization.
• Collaborates with Product and Engineering to scale growth.
• Ability to manage tradeoffs with technical debt.

Responsibilities

• Lead the growth strategy and ensure commercial delivery across acquisition and lifecycle marketing.
• Strengthen sales-led acquisition through integrated campaigns and account-based marketing.
• Scale digital growth by applying product-led principles to enhance customer journeys.
• Develop lifecycle programs to guide prospects and enhance customer adoption of offerings.
• Manage investment across the growth portfolio, balancing immediate returns with long-term growth.
• Establish a learning and measurement discipline to drive data-informed decisions.
• Build and develop the Growth organization, focusing on team structure and talent development.

Skills

Growth marketing

Leadership

Demand generation

B2B SaaS

Lifecycle marketing

Product-led growth

Campaign optimization

Cross-functional collaboration

Job description

For our client, we are seeking a Vice President, Growth Marketing to join the team of a leader in the Business Services space. This executive will own the company’s growth strategy across acquisition and lifecycle marketing, with a focus on driving commercial outcomes through both sales-led and digital channels. The role will partner closely with Product, Engineering, Sales, and other cross-functional teams to scale customer journeys, improve conversion, and strengthen retention and expansion. It is well suited for a growth leader who can balance near-term performance with long-term investment while building a high-performing organization.

Location: New York, NY - US based candidates only, no visa sponsorship available

Compensation: $285,000 – $325,000 annually

Responsibilities

• Lead the growth strategy and ensure commercial delivery across acquisition and lifecycle marketing
• Strengthen sales-led acquisition through integrated campaigns and account-based marketing
• Scale digital growth by applying product-led principles to enhance customer journeys
• Develop lifecycle programs to guide prospects and enhance customer adoption of offerings
• Manage investment across the growth portfolio, balancing immediate returns with long-term growth
• Establish a learning and measurement discipline to drive data-informed decisions
• Build and develop the Growth organization, focusing on team structure and talent development

Qualifications

• 15+ years of marketing experience, with 5+ years in leadership roles overseeing diverse strategies
• Proven track record in driving growth through both sales-led and digital motions
• Experience in growing subscription businesses, particularly in B2B SaaS and SMB sectors
• Deep expertise in demand generation, including integrated campaigns and funnel optimization
• Strong understanding of product-led growth principles and collaboration with Product and Engineering teams
• Experience in developing lifecycle strategies for improved customer engagement and expansion
• Ability to navigate technical debt and operational constraints while delivering results

Benefits

• Comprehensive health, dental, and vision insurance
• 401(k) plan with company matching
• Generous paid time off and holiday schedule
• Flexible work arrangements and remote work options
• Professional development opportunities and training programs

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.