Growth Marketing Lead

Globaltize; United States; Remote; USD 19,000 - 28,000; Full time

Job summary

Globaltize is hiring a Growth Marketing Lead to own acquisition strategy and execution in a remote LATAM-friendly setup. This senior role combines strategic thinking with hands-on execution, acting like a mini-CMO in a lean environment.

You will drive multi-channel growth, optimize CAC and conversions, and coordinate with design, product, and developers while managing external partners. US hours overlap is required for collaboration.

Qualifications

• 3–6+ years in growth or performance marketing.
• Hands-on paid and organic acquisition experience.
• Proven ability to improve CAC and conversion metrics.
• Experience in lean, high-ownership environments.
• Ability to both strategize and execute.
• Strong communication and ownership mindset.
• Experience in telehealth, healthcare, or regulated industries.

Responsibilities

• Own and execute multi-channel growth strategy.
• Drive customer acquisition and funnel optimization.
• Manage performance across acquisition channels.
• SEO and backlink strategy.
• Affiliate marketing programs.
• Meta and paid social campaigns.
• Reddit and community-driven channels.
• AI search and agent discoverability optimization.
• YouTube, programmatic, and CTV testing.
• Improve CAC, LTV, and conversion performance.
• Collaborate with design, product, and development teams.
• Coordinate freelancers, agencies, and external partners.
• Analyze campaign performance and optimize continuously.
• Build scalable, repeatable growth systems.

Skills

Growth marketing

Paid and organic acquisition

CAC & conversion optimization

Lean, high-ownership environments

Strategize and execute

Communication & ownership mindset

Tools

Affiliate systems & tracking tools

AI marketing tools/automation

Job description

Location: Open to candidates from LATAM (Remote)

Time Zone: US hours overlap required

Compensation: $14–$20/hour depending on experience and fit

About Company and Role

The company is a healthcare technology company operating telehealth services, pharmacy integrations, and proprietary software systems built in Laravel/PHP. The company focuses on scaling patient acquisition and improving marketing efficiency across multiple channels.

We are hiring a Growth Marketing Lead responsible for owning acquisition strategy and execution. This is a high-ownership role requiring both strategic thinking and hands-on execution. The ideal candidate operates like a mini-CMO in a lean environment.

Key Responsibilities

• Own and execute multi-channel growth strategy
• Drive customer acquisition and funnel optimization
• Manage performance across acquisition channels:
• SEO and backlink strategy
• Affiliate marketing programs
• Meta and paid social campaigns
• Reddit and community-driven channels
• AI search and agent discoverability optimization
• YouTube, programmatic, and CTV testing
• Improve CAC, LTV, and conversion performance
• Work closely with design, product, and development teams
• Coordinate freelancers, agencies, and external partners
• Analyze campaign performance and optimize continuously
• Build scalable, repeatable growth systems

Must-Have Qualifications

• 3–6+ years in growth or performance marketing
• Strong hands-on experience with paid and organic acquisition
• Proven ability to improve CAC and conversion metrics
• Experience in lean, high-ownership environments
• Ability to both strategize and execute
• Strong communication and ownership mindset
• Experience in telehealth, healthcare, or regulated industries

Nice-to-Have Qualifications

• Experience with affiliate systems and tracking tools
• Experience with AI marketing tools or automation
• Startup or founder-stage company experience
• Experience managing contractors or small tea