Growth Marketing Lead: CAC Optimization & Multi-Channel Growth

Atomic Industries; Kentucky; On-site; Full time

Job description

About Found

Found is building the leading consumer platform for medically guided weight care—combining modern obesity medicine, AI-driven personalization, and a human care team.

As one of the largest medically-assisted weight loss programs in the country, Found has served 300,000+ members and is backed by leading investors including Atomic, Google Ventures, WestCap, IVP, TCG, and Define Ventures.

The Opportunity

We’re hiring a Growth Marketing Manager to own core levers of Found’s consumer growth engine.

This is a high-impact, cross-functional role at the intersection of paid acquisition, creative strategy, lifecycle, and conversion optimization. You’ll be responsible for improving CAC, payback, and member growth across the funnel, working closely with agencies, internal teams, and leadership. In your first 6–12 months, success in this role means improving CAC efficiency, increasing lead-to-conversion rates, and launching new creative and channel strategies that drive measurable member growth.

You’ll report directly to the VP of Strategy, BizOps & Growth and help define how Found acquires and converts hundreds of thousands of future members.

What You'll Own

• Paid acquisition performance across Meta, Google, TikTok, and emerging channels, in partnership with agency teams.

• Creative strategy for performance marketing, including messaging, copy testing, creator briefs, and design direction.

• End-to-end funnel optimization from first touch lead conversion reactivation.

• Lifecycle marketing strategy for pre-purchase nurture and churned-member reactivation.

• Experimentation roadmap across channels, creative, landing pages, and lifecycle flows.

• Core growth metrics, including CAC, payback, conversion rate, and channel-level efficiency.

What You'll Do

• Set and execute paid media strategies aligned to growth and unit-economics targets.

• Analyze attribution, conversion, and cohort data to identify incremental growth opportunities.

• Partner with creative, product, and agency teams to develop high-performing ad concepts and landing experiences.

• Build and prioritize testing roadmaps across channels, creatives, and lifecycle flows.

• Improve lead-to-conversion performance through better segmentation, messaging, and automation.

• Identify and test new channels, partners, and growth initiatives.

Required Experience & Skills

• 4+ years of experience in growth or performance marketing roles with direct ownership of CAC, conversion, or revenue targets.

• Track record improving CAC, conversion rate, or payback at a high-growth consumer or healthcare company.

• Hands-on experience with major paid channels (Meta, Google, TikTok)

• Experience working with agencies or external partners.

• Strong analytical mindset; comfortable using data to make decisions.

• Ability to operate autonomously in fast-paced, ambiguous environments.

• Bias toward action; comfortable launching tests quickly and iterating based on data.

Preferred Qualifications

• Healthcare or other regulated-industry experience.

• Creator or influencer marketing experience.

• Lifecycle or CRM marketing experience.

• Experience using AI tools to improve marketing workflows.

• Former founders or early-stage startup operators encouraged.

We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.

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Atomic is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law.

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