Growth Marketing Generalist - Digital & Web

Wald Manufacturing Inc; Maysville (KY); On-site; USD 55,000 - 85,000; Full time

Job summary

Wald Manufacturing Inc. is seeking a Marketing Specialist / Digital Marketing & Website Coordinator to grow our marketing efforts. You will manage digital campaigns, social media, and our WordPress/WooCommerce presence, while optimizing SEO and lead generation strategies.

The role involves developing landing pages, product pages, and landing page optimization to boost traffic and conversions. Collaboration with teams to align marketing with sales and revenue goals is essential.

Qualifications

• Proven experience planning and executing digital marketing campaigns.
• Strong knowledge of SEO, including local SEO and content optimization.
• Experience with WordPress and WooCommerce for site and product page updates.
• Familiarity with Google Ads, Google Analytics, and Google Search Console.
• Ability to manage social media channels, create content, and run paid ads.
• Background in lead generation, email campaigns, and CRM integration.

Responsibilities

• Develop and manage digital marketing campaigns across channels.
• Lead generation through landing pages, funnels, and email marketing.
• Manage WordPress site, WooCommerce, product pages, and landing pages.
• Plan and optimize SEO, local SEO, and content for search rankings.
• Run Google Ads, PPC, and remarketing campaigns; monitor performance.
• Create and schedule social posts; coordinate content across platforms.

Skills

Digital Marketing

Facebook Ads

Meta Ads

Social Media Marketing

WordPress

WooCommerce

SEO

Local SEO

Google Ads

PPC

Google Analytics

Google Search Console

Google Business Profile

Content Marketing

E-Commerce

Email Marketing

Lead Generation

CRM

Marketing Automation

Graphic Design

Photography

Video Marketing

YouTube

TikTok

Instagram

Facebook Marketplace

AI Marketing Tools

Tools

WordPress

WooCommerce

Google Ads

Google Analytics

Google Search Console

Google Business Profile

Facebook Ads

Meta Ads Manager

YouTube

TikTok

Instagram

LinkedIn

CRM platforms

Marketing Automation tools

Job description

Wald Manufacturing Inc. is seeking a Marketing Specialist / Digital Marketing & Website Coordinator to grow our marketing efforts. You will manage digital campaigns, social media, and our WordPress/WooCommerce presence, while optimizing SEO and lead generation strategies.

The role involves developing landing pages, product pages, and landing page optimization to boost traffic and conversions. Collaboration with teams to align marketing with sales and revenue goals is essential.