Ecommerce Growth Marketing Specialist

Wurth-Industry-of-North-America-1; Lake Forest (IL); On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

Medical Insurance

401(k) with Company Match

Paid Time Off

Tuition Reimbursement

Employee Discount Program

Parental Leave

Job summary

Würth Baer Supply Company is seeking an ECommerce Digital Marketing Specialist to shape our online presence. You’ll manage product content, campaigns, and site performance, working with marketing, IT, product, and sales teams. Occasional ride-alongs provide customer insights.

The role covers SEO/SEM strategy, content optimization, ad copy, and analytics dashboards. Strong writing, analytics, and cross-functional collaboration are essential in a fast-paced environment.

Qualifications

• Bachelor’s degree or equivalent experience in marketing/communications.
• 3–5 years in eCommerce or digital marketing/product content management.
• Strong writing and communication skills; data-driven mindset.
• Familiar with SEO best practices and web analytics tools.
• Experience with Canva/Photoshop and product imagery is plus.

Responsibilities

• Manage online sales operations to grow traffic, conversions, and revenue.
• Oversee product listings, descriptions, images, and pricing.
• Monitor KPIs: sales, traffic, and conversion rates.
• Collaborate with marketing, IT, product management, and sales.
• Create SEO-optimized content and metadata for products.

Skills

Strong writing & communication

Analytical mindset

Video editing

Photography

HTML/CSS/site structure understanding

Education

Bachelor’s degree in Marketing/Communications

Tools

HubSpot

Google Ads

Google Analytics

SEO/SEM tools

Adobe Creative Suite

SAP Hybris

Job description

Würth Baer Supply Company is seeking an ECommerce Digital Marketing Specialist to shape our online presence. You’ll manage product content, campaigns, and site performance, working with marketing, IT, product, and sales teams. Occasional ride-alongs provide customer insights.

The role covers SEO/SEM strategy, content optimization, ad copy, and analytics dashboards. Strong writing, analytics, and cross-functional collaboration are essential in a fast-paced environment.