Digital Marketing & Website Growth Specialist

Bensonwood Design Group; Walpole (MA); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Health Insurance

8 Paid Holidays

Paid Time Off

Voluntary Life Insurance

Voluntary Dental Insurance

Voluntary Short-term Disability

Profit Sharing

Job summary

A growing design firm is seeking a Digital Marketing Specialist to lead its digital strategy, focusing on website management, SEO, and analytics. The candidate will ensure that the website effectively represents the brand and drives lead generation while maintaining a high-quality user experience. Responsibilities include managing website content, optimizing for search engines, and running digital advertising campaigns. Candidates should have a Bachelor's in Marketing and 2–4 years of relevant experience, along with familiarity with various digital tools and analytics platforms.

Qualifications

• 2–4 years of experience in digital marketing focusing on website and SEO.
• Proficient in website analytics tools and able to provide actionable insights.
• Strong understanding of user experience and conversion optimization.

Responsibilities

• Manage daily website operations and ensure accuracy.
• Conduct keyword research for SEO strategies.
• Track user behavior and provide performance reports.

Skills

SEO strategies

Website management

Data analysis

Content optimization

Digital advertising

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

WordPress

SEO tools

Salesforce

Job description

A growing design firm is seeking a Digital Marketing Specialist to lead its digital strategy, focusing on website management, SEO, and analytics. The candidate will ensure that the website effectively represents the brand and drives lead generation while maintaining a high-quality user experience. Responsibilities include managing website content, optimizing for search engines, and running digital advertising campaigns. Candidates should have a Bachelor's in Marketing and 2–4 years of relevant experience, along with familiarity with various digital tools and analytics platforms.