Growth Marketing Engineer — AI-Driven Campaigns

Formic; San Francisco (CA); Hybrid; USD 81,000 - 99,000; Full time

Benefits offered by this job

Equity in Formic

Comprehensive Healthcare Coverage

401(k) with company match

Home Office Stipend

Monthly Cell Phone Reimbursement

Flexible Time Off

Job summary

Formic is seeking a Growth Marketing Engineer to serve as the technical backbone of our marketing programs. You will own the GTM stack, build AI-powered outreach workflows, and enable measurement across multi-channel campaigns.

This hands-on role combines data-driven experimentation with creative campaign design, collaborating with Marketing, Sales, and RevOps to scale qualified leads and improve ROI. 3+ years in related fields is preferred.

Qualifications

• 3+ years of experience in Growth Marketing / GTM Engineering, Marketing Operations or a similar technical role
• Hands-on experience deploying, integrating, and managing marketing and sales technology stacks in a B2B environment
• Experience using AI tools - including Claude, OpenAI or similar LLMs - to automate, personalize, or accelerate GTM workflows
• Strong analytical mindset: you design experiments, analyze results, and measure what matters, using data to make decisions, not justify them
• Creative thinker who can contribute meaningfully to campaign ideation and messaging, not just technical execution
• Ability to manage multiple projects simultaneously in a fast-moving environment with shifting priorities
• Comfortable operating in a hands-on, high-ownership role where you are often building from scratch
• Experience working cross-functionally with Sales, RevOps, and Marketing stakeholders
• Bachelor's degree in Decision Intelligence, Marketing Analytics, Computer Science or similar field - or equivalent experience

Responsibilities

• Own the technical setup, deployment, and ongoing management of our full GTM tech stack to drive pipeline growth and ensure clean, reliable data flow
• Design and build automated, AI-powered outreach systems and workflows that drive lead generation at scale
• Partner with Marketing and Sales leadership to ideate and execute multi-channel campaigns across email, video, social, and paid channels
• Build all campaigns with proper tracking and attribution so performance is measurable, reportable, and improvable
• Create and maintain dashboards and reporting systems to surface pipeline metrics, campaign ROI, CAC, and conversion data
• Identify gaps and inefficiencies in the GTM stack and proactively propose and implement solutions
• Evaluate and integrate new tools and platforms that can accelerate lead generation or campaign performance
• Collaborate with content, design, and sales to ensure campaigns are cohesive and on brand from concept through execution
• Support A/B testing frameworks, analyze results, and translate findings into actionable iteration
• Maintain data quality and integrity across all marketing and sales platforms
• Act as an internal subject-matter expert on AI-driven GTM systems

Skills

Growth Marketing

Marketing Ops

AI tools

Analytical thinking

Creative thinking

Cross-functional

Education

CS/Analytics degree

Tools

Apollo

Instantly

HeyGen

Claude

Job description

Formic is seeking a Growth Marketing Engineer to serve as the technical backbone of our marketing programs. You will own the GTM stack, build AI-powered outreach workflows, and enable measurement across multi-channel campaigns.

This hands-on role combines data-driven experimentation with creative campaign design, collaborating with Marketing, Sales, and RevOps to scale qualified leads and improve ROI. 3+ years in related fields is preferred.