Growth Marketing Engine Lead

Jimerson Birr, P.A.; Jacksonville (FL); On-site; USD 110,000 - 150,000; Full time

Job summary

Jimerson Birr, P.A. in Jacksonville, FL seeks a Director of Marketing who owns the firm’s demand generation, go-to-market execution, brand positioning, marketing performance, and marketing technology environment.

You will build a measurable engine for growth across the client journey. You’ll lead a team, partner with sales, product, and IT, and translate ambitious goals into campaigns, systems, and data-driven decisions.

Qualifications

• Experience leading marketing, demand generation, or growth initiatives.
• Ability to translate business objectives into strategy and executable actions.
• Strong analytical and problem-solving capabilities.
• Proven track record building marketing systems and processes.
• Experience coordinating multiple channels and teams to drive results.

Responsibilities

• Own the Demand Engine across outbound, organic, paid, and partnerships.
• Translate firm goals into executable go-to-market campaigns and measures.
• Define audience, offer, messaging, and calls-to-action for each campaign.
• Own campaigns from concept through launch, measurement, and iteration.
• Develop and improve marketing processes, data, and technology integration.
• Lead and develop the marketing team while maintaining execution standards.

Skills

Demand generation

Go-to-market

Brand positioning

Marketing tech

Team leadership

Analytics

Cross-functional

Job description

Jimerson Birr, P.A. in Jacksonville, FL seeks a Director of Marketing who owns the firm’s demand generation, go-to-market execution, brand positioning, marketing performance, and marketing technology environment.

You will build a measurable engine for growth across the client journey. You’ll lead a team, partner with sales, product, and IT, and translate ambitious goals into campaigns, systems, and data-driven decisions.