Growth Marketing Director, Self-Serve SaaS for Developers

OpenRouter; New York (NY); On-site; USD 180,000 - 320,000; Full time

Job summary

OpenRouter seeks a Director of Growth to lead self-serve revenue and wide-channel acquisition. You will own the marketing engine, budgets, and measurement, aligning with enterprise demand gen to drive pipeline and revenue growth.

In year one you will hands-on manage a $5M+ budget, ship tests, build measurement stacks, and scale the function by coordinating agencies and solo execution.

Qualifications

• 8+ years in growth or performance marketing.
• Direct accountability for self-serve or usage-based revenue metrics.
• Managed multi-channel paid budgets of $5M+ with CAC/payback clarity.
• Hands-on with measurement stacks and attribution design.
• Experience with SEO and CRO / experimentation programs.

Responsibilities

• Own self-serve revenue growth across channels and funnels.
• Plan, buy, and optimize paid media across search, social, newsletters, and sponsorships.
• Own AEO/SEO roadmap for openrouter.ai and content strategy.
• Lead CRO/experimentation with rigorous design and readouts.
• Measure and forecast all paid activity and enable enterprise demand gen.

Skills

Growth marketing

Performance marketing

Budget management

A/B testing

Product analytics

SEO

CAC/payback math

Multi-channel marketing

Tools

PostHog

GA4

Hex

Job description

OpenRouter seeks a Director of Growth to lead self-serve revenue and wide-channel acquisition. You will own the marketing engine, budgets, and measurement, aligning with enterprise demand gen to drive pipeline and revenue growth.

In year one you will hands-on manage a $5M+ budget, ship tests, build measurement stacks, and scale the function by coordinating agencies and solo execution.