Growth Marketing Director — Self-Serve & Enterprise

OpenRouter; United States; Remote; USD 180,000 - 280,000; Full time

Job summary

OpenRouter is seeking a Director-level growth marketer to own and scale the self-serve revenue engine for a developer-focused SaaS platform in the United States. You will drive paid media, SEO, and CRO initiatives across multiple channels to move developers from first touch to signup and credit purchase, while expanding usage.

You will be hands-on in year one, managing media buys, tests, and measurement stack, then build a high-impact team as the engine proves itself, partnering with our

Qualifications

• 8+ years in growth or performance marketing at a developer tools, API-first, or technical B2B SaaS company.
• Direct accountability for self-serve or usage-based revenue as your primary metric.
• Managed an annual multi-channel paid budget of $5M+ or scaled programs into that range.

Responsibilities

• Own self-serve revenue growth: build and run the marketing engine to convert first touch to signup, first credit purchase, and expansion.
• Plan and buy paid media across channels developers respect: search, social, newsletters, podcasts, sponsorships, and events.
• Own SEO roadmap for openrouter.ai and drive organic visibility with content and engineering collaboration.
• Lead CRO/experimentation programs with rigorous test design, readouts, and decision-making.

Skills

Growth Marketing

Performance Marketing

Self-Serve Revenue

Budget Management

SEO/Content

CRO/Experimentation

Analytics & Measurement

Tools

PostHog

GA4

Hex

Job description

OpenRouter is seeking a Director-level growth marketer to own and scale the self-serve revenue engine for a developer-focused SaaS platform in the United States. You will drive paid media, SEO, and CRO initiatives across multiple channels to move developers from first touch to signup and credit purchase, while expanding usage.

You will be hands-on in year one, managing media buys, tests, and measurement stack, then build a high-impact team as the engine proves itself, partnering with our