Growth Director — Health Tech, Genomics & AI

CRI Genetics; California; Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Health Benefits 100% Paid by Company

PTO / Sick Time / Holiday Pay

Catered lunches

Company Outings

Job summary

CRI Genetics is seeking a Director of Marketing to lead full-funnel growth for a genetics company expanding into AI and wearable tech. You will own strategy, channel launches, and a high-performing team, overseeing CAC/LTV metrics, budgets, and cross-functional partnerships to scale consumer health products.

Hybrid role based in California; you will shape product launches, creative testing, and lifecycle marketing with tools like Klaviyo, HubSpot, and Google Analytics.

Qualifications

• 5+ years leading growth/marketing in DTC/eCommerce with team or P&L ownership.
• Proven success scaling paid campaigns and managing CAC/LTV economics.
• Experience launching channels and products from strategy to scale.
• Hands-on lifecycle marketing in tools like Klaviyo/HubSpot/GA.

Responsibilities

• Develop and execute full-funnel marketing strategies to drive revenue growth.
• Launch and optimize paid channels (Meta, Google, TikTok) with performance-based decisions.
• Own product/channel launches from GTM through post-launch optimization.
• Lead A/B and multivariate testing with clear hypotheses and win/loss criteria.
• Build lifecycle flows and marketing automations across channels.
• Oversee creation of ad creatives, landing pages, and email copy with a testing program.
• Manage marketing budget as P&L and defend bets with CAC/LTV math.
• Track KPIs (CAC, LTV, ROAS, contribution margin) and make data-driven decisions.
• Grow and mentor a high-performing marketing team and manage agencies.
• Develop scalable marketing SOPs and repeatable launch processes.

Skills

Growth marketing

Full-funnel strategy

Team leadership

DTC / ecommerce

Tools

Klaviyo

HubSpot

Google Analytics

Job description

CRI Genetics is seeking a Director of Marketing to lead full-funnel growth for a genetics company expanding into AI and wearable tech. You will own strategy, channel launches, and a high-performing team, overseeing CAC/LTV metrics, budgets, and cross-functional partnerships to scale consumer health products.

Hybrid role based in California; you will shape product launches, creative testing, and lifecycle marketing with tools like Klaviyo, HubSpot, and Google Analytics.