Growth Marketing Director: Paid Search & Social

177 Milk Street; Boston (MA); On-site; USD 119,000 - 150,000; Full time

Job summary

Milk Street is seeking a Director of Growth Marketing to drive more qualified traffic and convert it into paid orders. You will own paid search and paid social strategy, optimize the funnel from search through landing pages to paywall and checkout, and manage the budget with a focus on cost-per-order efficiency.

You’ll report to the CSO and collaborate with the CEO, web, and membership teams to scale paid channels across search and social while maintaining a rigorous measurement framework.

Qualifications

• 7+ years in performance or growth marketing, including leadership roles.
• Proven track record scaling paid search traffic with efficient cost per order.
• Hands-on experience running paid social on Meta, YouTube, and TikTok.

Responsibilities

• Own Google search campaigns: brand, non-brand, seasonal moments.
• Manage paid social campaigns on Meta, YouTube, and TikTok to drive traffic and orders.
• Map and optimize the new-customer path from ad to landing page to order form.
• Own reporting on spend, traffic, conversions, and cost per order.

Skills

Growth marketing leadership

Paid search strategy

Paid social strategy

GA4 proficiency

Google Ads proficiency

Tools

GA4

Google Ads

Meta Ads Manager

Job description

Milk Street is seeking a Director of Growth Marketing to drive more qualified traffic and convert it into paid orders. You will own paid search and paid social strategy, optimize the funnel from search through landing pages to paywall and checkout, and manage the budget with a focus on cost-per-order efficiency.

You’ll report to the CSO and collaborate with the CEO, web, and membership teams to scale paid channels across search and social while maintaining a rigorous measurement framework.