Chief Growth & Brand Architect

Milkbarstore; New York (NY); On-site; USD 175,000 - 225,000; Full time

Job summary

Milk Bar is seeking a senior marketing leader to own brand and growth across omnichannel channels. You will partner with the CEO, Head of eCommerce, Head of Retail and Head of Brand Partnerships to ensure Milk Bar’s identity and strategy remains consistent and driving revenue.

You will build a data-driven KPI framework, manage budget allocation, and lead cross-functional teams to deliver compelling campaigns and a best-in-class customer experience.

Qualifications

• 10+ years of progressive marketing leadership in omnichannel DTC brands, retail, or CPG environments.

Responsibilities

• Define, refine, and lead Milk Bar’s master brand strategy across all channels.
• Drive marketing strategy, campaigns, and creative development with cross-functional teams.
• Develop storytelling and messaging to ensure consistency across Retail, eCommerce and Partnerships.
• Lead demand generation including traffic, social, influencer, and PR strategies.
• Oversee eCommerce, social media, and partnerships to meet growth targets.
• Own marketing spend and report KPIs to the finance team.
• Collaborate with Sales, Operations, and Product to align growth initiatives.

Skills

Marketing leadership

Brand management

Campaign development

Content strategy

Cross-functional leadership

Financial acumen

Strategic planning

Communication

Stakeholder management

Job description

Milk Bar is seeking a senior marketing leader to own brand and growth across omnichannel channels. You will partner with the CEO, Head of eCommerce, Head of Retail and Head of Brand Partnerships to ensure Milk Bar’s identity and strategy remains consistent and driving revenue.

You will build a data-driven KPI framework, manage budget allocation, and lead cross-functional teams to deliver compelling campaigns and a best-in-class customer experience.