Sr. Manager, Growth Marketing

Mga Entertainment, Inc.; Los Angeles (CA); On-site; USD 150,000 - 175,000; Full time

Job summary

MGA Entertainment is scaling a DTC, multi-market brand portfolio and seeks a growth-minded marketer to own paid media strategy across NA and Europe. You will define budgets, optimize CAC, and partner with agencies to drive customer acquisition with data-driven rigor.

Lead measurement, analytics, and testing to inform spend allocation, with a focus on performance marketing and attribution across paid social, search, and affiliates in a fast-paced, collaborative environment.

Qualifications

• 5 to 8 years of performance or growth marketing experience in a DTC or ecommerce setting.
• Experience owning a meaningful paid media budget and driving measurable outcomes.
• Strong analytical mindset with a clear view of dashboard metrics.

Responsibilities

• Define budget and channel strategy across paid social, paid search, and affiliates.
• Manage spend pacing and build an always-on framework by brand for product drops and seasonal releases.
• Set CAC and efficiency targets and align with short- and long-term goals.
• Design web, landing pages, and SEO strategies to improve conversion performance.

Skills

Performance marketing

Growth marketing

Analytics

Funnel metrics

Paid social

Paid search

Affiliate programs

Agency management

CAC/LTV

Incrementality

Testing roadmap

Cross-functional

Tools

Google Ads

Meta Ads

Job description

Salary Range: $150,000.00 To $175,000.00 Annually

MGA Entertainment is on a mission to inspire imagination and creativity through innovative toys, entertainment, and experiences that transform play into limitless possibilities. As the largest privately held toy and entertainment company in the U.S., MGA is a global leader in designing and delivering world-class consumer products that spark wonder and drive play forward. Headquartered in Los Angeles with offices worldwide, MGA's portfolio spans a dynamic range of original and licensed brands - from toys, dolls, games, and electronics to fashion, home décor, and entertainment content including hit movies and TV series. The company is recognized for its bold approach to storytelling, trendsetting design, and deep commitment to quality.The award-winning MGA family includes fan-favorite brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Bratz®, MGA's Miniverse™, Yummiland™, CarTuned™, Wonder Factory ™, BABY born®, and Zapf Creation®. To learn more, visit www.mgae.com and follow MGA on LinkedIn, TikTok, Instagram and Facebook.

About the Role

MGA Entertainment is scaling a DTC business across a multi-market brand portfolio, and this role owns the paid media budget behind it. You will lead how we approach growth marketing and customer acquisition: setting the strategy, managing the spend, and building the analytics and reporting rigor to know what is actually working and why.

You will work with internal and external paid media experts to execute across paid social, paid search, and affiliates, owning performance marketing for North America and Europe. You will work directly with the paid media leads to define short and long term goals, CAC and efficiency targets, and the guardrails for variable marketing spend.

You must think like an owner, knowing your numbers through tracking performance, spotting trends, and stress-testing what is scalable. You appreciate the wide range of brands and customers under MGA, and are able to define a framework of always-on and appropriate buckets of spend by brand, ranging from product drops to more seasonal collection release cadence.

What You'll Own

Budget and channel strategy

• Channel strategy and execution across paid social, paid search, and affiliates, managing internal teams and external agency partners to deliver against targets
• The paid media budget across the DTC portfolio, including allocation, pacing, and the case for where incremental dollars should go
• Work directly with paid media leads to set short and long term goals, CAC and efficiency targets, and guardrails for variable marketing spend
• An always-on spend framework and playbook by brand, with distinct buckets for product drops and seasonal collection releases

Demand and unit economics

• Set the qualified-visitor and CAC definitions the business plans against, then allocate paid budget across markets and channels (Google, Meta, and others) against them every week
• Own and define acquisition strategy against named audiences and avatars: who we reach, what we want them to do, and what that is worth
• Design and hold web, SEO, and landing pages to conversion targets
• Partner with the wider DTC team to enrich the data and content available on site, and deep dive the opportunity to drive AEO and visibility within LLM-driven search
• Set the testing roadmap for performance marketing: own the experimentation design and calendar across email, SMS, app, and on-site to drive customer lifetime value

Measurement and ecosystem

• Analytics and reporting rigor: the measurement framework, the reporting cadence, and the attribution point of view that tells us what is working and why
• Creative strategy input, translating customer insight into briefs and feedback that make the work perform
• Stay plugged into the external digital ecosystem across platforms, agencies, AI and martech vendors, and startups, to identify opportunities before they are obvious and bring new capability into MGA early

Who You Are

• 5 to 8 years of performance marketing or growth marketing experience in a DTC or e-commerce environment, with direct ownership of a meaningful paid media budget
• Strongly analytica and obsessed with funnel metrics, with a strong point of view on which numbers belong on the dashboard and why
• Hands-on depth across paid social and paid search, with working knowledge of affiliate programs
• Experienced managing agencies and external partners, holding them to targets without micromanaging the execution
• Fluent in acquisition economics: CAC, LTV, contribution margin, blended versus platform-reported performance, and incrementality
• Proven at setting and running a structured testing roadmap, not just launching campaigns
• Able to translate who the customer is into creative and channel decisions, across a portfolio of brands with very different audiences
• Experienced across multiple markets or regions, which is a strong plus
• Curious about how discovery is shifting toward AI and LLM-driven search, with an appetite to figure out what that means for acquisition
• At your best in a fast-paced, highly collaborative environment with many stakeholders across brand, e-commerce, and operations
• An owner's mindset: proactive, accountable to outcomes, and comfortable making the call with imperfect data