Growth Director, Lifecycle Marketing

Default Munchkin; Los Angeles (CA); Ibrido; USD 150.000 - 230.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical, Vision, Dental

Employer-matched 401(k)

Paid Childcare Leave

Hybrid work environment

Descrizione del lavoro

WHY Brands Inc., parent of Munchkin, seeks a Director of Lifecycle Marketing to lead customer growth across email, SMS, push and DTC channels. You will own segmentation, automation and measurement, shaping loyalty, subscriptions and replenishment strategies while collaborating with brand, analytics and IT teams.

You will report to the VP of Digital Growth and guide a Performance Marketing Manager, driving end-to-end lifecycle initiatives, experiments and forecasts to lift lifetime value.

Competenze

• 8–12+ years of lifecycle/CRM experience in a consumer business.

Mansioni

• Define the customer growth roadmap from capture through win-back with measurable revenue outcomes.

Conoscenze

Lifecycle leadership

End-to-end growth

Retention / LTV

Segmentation & personalization

MarTech fluency

Consumer/eCommerce experience

People leadership

Strumenti

ESP/CRM

CDP

SMS

Descrizione del lavoro

WHY Brands Inc., parent of Munchkin, seeks a Director of Lifecycle Marketing to lead customer growth across email, SMS, push and DTC channels. You will own segmentation, automation and measurement, shaping loyalty, subscriptions and replenishment strategies while collaborating with brand, analytics and IT teams.

You will report to the VP of Digital Growth and guide a Performance Marketing Manager, driving end-to-end lifecycle initiatives, experiments and forecasts to lift lifetime value.