Growth Marketing Director — Industry & Service Lines

Withum; Princeton (NJ); Vor Ort; USD 140.000 - 165.000; Vollzeit

Benefits dieser Stelle

Bonus program

Benefits package

Zusammenfassung

Withum is seeking a strategic Director of Industry & Service Line Growth Marketing to lead a high-performing team responsible for industry- and service-line-specific marketing that drives growth and strengthens market positioning.

You will partner with the CGO/CMO and practice leaders to develop account-based plans, leverage AI-driven insights, and measure impact across industries and service lines.

Qualifikationen

• Bachelor's degree in Marketing, Business, Communications, or related field; MBA preferred.
• 10+ years of progressive experience in marketing leading teams and cross-functional initiatives, with a focus on professional services or B2B growth marketing.
• Expertise in marketing strategy, campaign management, ABM, thought leadership, and market intelligence.
• Strong analytical skills with experience using AI-driven tools and marketing analytics platforms.
• Exceptional communication, collaboration, and leadership skills with the ability to influence senior stakeholders.
• Demonstrated ability to drive growth through innovative marketing strategies in complex industries.
• Strategic thinking and business acumen
• Data-driven decision-making
• Leadership and talent development
• Market insights and competitive awareness
• Creativity and innovation in marketing execution
• Collaboration across internal and external stakeholders

Aufgaben

• Overseeing the development and execution of comprehensive multi-channel marketing strategies for Industries, and Tax, Audit, and Advisory service lines.
• Defining and articulating compelling industry value propositions that resonate with target audiences and differentiate the firm in the marketplace, founding in the brand messaging of the firm.
• Leading cross-functional planning to ensure alignment between marketing initiatives and business growth objectives.
• Owning the strategy and accountability around the execution of account-based marketing initiatives, ensuring alignment with industry growth and business objectives.
• Collaborating with practice leaders to identify key accounts and oversee multi-channel marketing plans by industry.
• Implementing ABM programs leveraging digital campaigns, content, and thought leadership to deepen engagement and advance the pipeline.
• Utilizing AI-driven insights, market intelligence, and analytics to prioritize accounts, optimize engagement, and measure program impact.
• Establishing and monitoring KPIs, providing actionable reporting to the CMO and CGO.
• Being a thought partner and drive the strategy around thought leadership initiatives, including content creation and research reports.
• Working with the Thought Leadership Marketing leader and conducting ongoing market intelligence.
• Leading a team that plans, executes, and measures multi-channel campaigns across industries and services.
• Ensuring campaigns communicate key messages and ROI, collaborating with digital, communications, creative, events teams for cohesive branding.
• Being passionate about AI and developing examples of how to leverage it to streamline efficiencies.
• Championing integration of marketing technologies and automation to improve campaign performance and ROI.

Kenntnisse

Marketing strategy

ABM

Thought leadership

Market intelligence

AI-driven tools

Analytics platforms

Leadership

Cross-functional collaboration

Data-driven decision-making

Communication

Ausbildung

Bachelor's degree in Marketing

MBA preferred

Jobbeschreibung

Withum is seeking a strategic Director of Industry & Service Line Growth Marketing to lead a high-performing team responsible for industry- and service-line-specific marketing that drives growth and strengthens market positioning.

You will partner with the CGO/CMO and practice leaders to develop account-based plans, leverage AI-driven insights, and measure impact across industries and service lines.