Growth Marketing Director for Education Tech

Learning Without Tears; Gaithersburg (MD); On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

Competitive Benefits

Flexible work options

Generous PTO

Job summary

Learning Without Tears is seeking a Director of Growth Marketing to lead a strategic growth marketing program across national, regional, and targeted accounts. You will run your own campaigns while guiding a team of marketers toward a growth-focused, revenue-driven roadmap.

You bring 8+ years in marketing, deep knowledge of paid channels, and a track record of cross-functional leadership in education. This role emphasizes collaboration, data-driven decision making, and a strong growth mindset.

Qualifications

• BA/BS in marketing, education, or related fields or equivalent work experience.
• 8+ years marketing experience with 3+ years in growth or demand generation.
• Experience in Pre K‑12 education, preference for early literacy.
• Deep understanding of paid acquisition channels.
• Experience using insights to build campaigns and programs.
• Strong cross-functional collaboration and leadership communication.

Responsibilities

• Develop and implement a comprehensive growth marketing strategy aligned to targets and markets.
• Own the campaign roadmap for national, regional, and account-based marketing efforts.
• Lead multi-channel acquisition, retention, and reactivation strategies.
• Refine content, SEO, and AEO to support lead generation and engagement.
• Oversee events and partnerships to drive demand and revenue growth.
• Drive experimentation and data-driven optimization with the team.

Skills

Growth Marketing

Cross-functional Collaboration

Paid Acquisition

Leadership

Communication

Education Industry Experience

Education

BA/BS in marketing or education

Job description

Learning Without Tears is seeking a Director of Growth Marketing to lead a strategic growth marketing program across national, regional, and targeted accounts. You will run your own campaigns while guiding a team of marketers toward a growth-focused, revenue-driven roadmap.

You bring 8+ years in marketing, deep knowledge of paid channels, and a track record of cross-functional leadership in education. This role emphasizes collaboration, data-driven decision making, and a strong growth mindset.