Growth-Driven Performance Marketing Director

Inspiraeducation; New York (NY); On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Employer-paid base plans

401(k) with company match

Flexible paid time off

Job summary

Inspira Education Group in New York City seeks a Director of Performance Marketing to architect and lead high-impact paid media strategies. You will own consumer acquisition, activation and engagement, and partner with sales and customer success to drive revenue growth.

You'll build a data-driven growth engine, run CRO initiatives, and develop attribution models, leveraging SQL, Python and analytics to optimize ROAS across channels while guiding a talented team in a fast-paced, mission-driven

Qualifications

• 6+ years in performance marketing with proven results.
• Hands-on with paid search and paid social platforms.
• Strong data analytics and data-driven decision making.

Responsibilities

• Set direct-to-consumer growth strategy across channels.
• Lead experimentation and optimize campaigns for ROAS.
• Own full funnel forecasting and performance reporting.
• Develop attribution models and CRO initiatives.
• Collaborate with product, sales, and customer success teams.
• Lead and mentor junior team members.

Skills

Performance marketing

Paid media management

A/B testing

SQL

Python

Data analysis

Attribution

CRO

Cross-functional leadership

Forecasting & reporting

Tools

Google Ads

Meta Ads

LinkedIn Ads

Google Analytics

CRM systems

Marketing Automation

Attribution tools

Job description

Inspira Education Group in New York City seeks a Director of Performance Marketing to architect and lead high-impact paid media strategies. You will own consumer acquisition, activation and engagement, and partner with sales and customer success to drive revenue growth.

You'll build a data-driven growth engine, run CRO initiatives, and develop attribution models, leveraging SQL, Python and analytics to optimize ROAS across channels while guiding a talented team in a fast-paced, mission-driven