Growth-Driven Marketing Director

Responsive Classroom; Massachusetts; On-site; USD 120,000 - 180,000; Full time

Job summary

Responsive Classroom is seeking a Marketing Director to lead end-to-end marketing campaigns across paid, organic, and content channels. You will align initiatives with sales growth, lead generation, and brand engagement while optimizing ROAS and budget usage.

The role requires HubSpot administration and collaboration with finance on budgets. The ideal candidate will manage digital and print marketing, drive SEO improvements, and oversee assets and content.

Qualifications

• Not an entry level role; requires progression to marketing director.
• Bachelor’s degree in marketing, communication, education or similar field required.
• Experience managing PPC campaigns and strong data analysis skills.
• Ability to interpret CTR, conversions and trends to optimize performance.

Responsibilities

• Plan, design, implement and project manage marketing campaigns.
• Develop high-performing strategy across on/offline channels to meet goals.
• Lead budgeting, content, and advertising efforts to drive revenue and ROAS.
• Direct website and digital asset optimization for SEO and user experience.
• Oversee marketing assets, brand consistency, and editorial direction.

Skills

PPC management

HubSpot

Salesforce

WordPress

WooCommerce

Team leadership

Data analysis

SEO

AI in marketing

Budget management

Education

Bachelor’s degree in marketing, communication, education or similar field

Tools

HubSpot

Salesforce

WordPress

WooCommerce

Google Ads

Meta Ads Manager

Job description

Responsive Classroom is seeking a Marketing Director to lead end-to-end marketing campaigns across paid, organic, and content channels. You will align initiatives with sales growth, lead generation, and brand engagement while optimizing ROAS and budget usage.

The role requires HubSpot administration and collaboration with finance on budgets. The ideal candidate will manage digital and print marketing, drive SEO improvements, and oversee assets and content.