EdTech Marketing Lead for Growth & Impact

CodeHS; Chicago (IL); On-site; USD 115,000 - 175,000; Full time

Job summary

CodeHS in Chicago is seeking a dynamic Director of Marketing to lead the marketing team and strategy. You’ll report directly to the CEO and drive awareness and adoption across K-12 districts.

You’ll manage a marketing team, oversee multi‑channel campaigns, refine brand messaging, and collaborate with Revenue, Engineering, and Curriculum to ensure alignment and impact. This in-person role embraces data-driven decision making and the latest AI tools to augment marketing.

Qualifications

• 5+ years of marketing experience with at least 2 years in leadership.
• Experience managing full-time staff across content, design, social and campaigns.
• Strong brand strategy, digital marketing, content, and demand generation.
• Exceptional written and verbal communication skills.
• Excellent project management and analytical capabilities.
• Edtech, education, or SaaS experience is a plus.
• Familiarity with marketing tools.

Responsibilities

• Develop and execute CodeHS’s marketing strategy to grow brand awareness and adoption across K–12 districts and schools.
• Lead and mentor the Marketing Team, fostering a high-performing, collaborative, and creative culture.
• Design and oversee multi-channel campaigns including email, social, content, paid media, and events to drive qualified leads and teacher engagement.
• Refine brand positioning and messaging in alignment with company values and customer insights.
• Collaborate cross-functionally with Revenue, Engineering, and Curriculum teams to ensure alignment on messaging, audience targeting, and campaign execution.
• Oversee participation in conferences and education events, including strategy, booth design, and follow-up campaigns.
• Manage marketing analytics and performance, using data to guide decisions and communicate impact to leadership.
• Ensure consistency in marketing materials, customer communications, and digital content across platforms.
• Set and manage marketing budgets, ensuring smart allocation of resources to maximize ROI.

Skills

Brand strategy

Digital marketing

Content marketing

Demand generation

Written communication

Verbal communication

Project management

Analytical mindset

Edtech/SaaS experience

Leadership

Tools

Marketing tools

Job description

CodeHS in Chicago is seeking a dynamic Director of Marketing to lead the marketing team and strategy. You’ll report directly to the CEO and drive awareness and adoption across K-12 districts.

You’ll manage a marketing team, oversee multi‑channel campaigns, refine brand messaging, and collaborate with Revenue, Engineering, and Curriculum to ensure alignment and impact. This in-person role embraces data-driven decision making and the latest AI tools to augment marketing.