Growth Marketing Director, eCommerce - Brand

Method Recruiting, a 3x Inc. 5000 company; United States; On-site; USD 150,000 - 200,000; Full time

Job summary

A leading company in the health & wellness sector seeks a Growth Marketing Director to drive performance marketing strategies and enhance eCommerce initiatives. This role involves optimizing customer acquisition and retention through data-driven insights, creative management, and robust analytics. The successful candidate will possess over 5 years of experience in performance marketing, particularly within DTC brands, and demonstrate strong proficiency in key marketing platforms.

Qualifications

• 5+ years in performance marketing with a proven track record.
• Experience managing a yearly paid media budget of $2M+.

Responsibilities

• Execute data-driven performance marketing strategy.
• Manage and optimize paid campaigns across multiple channels.
• Improve retention rates through Email and SMS programs.

Skills

Data-driven performance strategy

Paid advertising management

Creative analysis

CRM management

Conversion rate optimization

Analytics and reporting

A/B testing

Content development

Market research

Tools

Shopify

Meta Ads

Google Ads

CRM platforms

TikTok Shop

Amazon Seller Central

Job description

Growth Marketing Director, eCommerce - Brand

Join to apply for the Growth Marketing Director, eCommerce - Brand role at Method Recruiting, a 3x Inc. 5000 company

Growth Marketing Director, eCommerce - Brand

Join to apply for the Growth Marketing Director, eCommerce - Brand role at Method Recruiting, a 3x Inc. 5000 company

Job Description

Our client, a DTC brand in the health & wellness vertical is looking for a Growth Marketing Director with extensive eCommerce experience.

Job Description

Our client, a DTC brand in the health & wellness vertical is looking for a Growth Marketing Director with extensive eCommerce experience.

Responsibilities

• Performance Marketing Strategy: Execute a data-driven performance marketing strategy that drives growth for the company’s flagship product, aligning with overarching business goals.
• Paid Advertising & Budget Optimization: Manage and optimize paid campaigns across multiple channels (e.g., Paid Search, Paid Social, Amazon) to maximize customer acquisition and revenue efficiency, focusing on LTV/CAC. Allocate budgets strategically to achieve maximum ROI while meeting growth targets.
• Creative Strategy: Analyze creative performance across paid channels, especially Paid Social, to deliver actionable insights that inform asset development and drive performance.
• CRM & Retention: Manage Email, SMS and Subscribe & Save programs to improve retention rates and customer lifetime value (LTV).
• Conversion Rate Optimization: Improve website pages and Amazon listings to increase conversion rates (CRO) and search engine optimization (SEO).
• Analytics & Reporting: Leverage data-driven insights to track, analyze, and report on key performance metrics, refining strategies to improve outcomes.
• Testing & Experimentation: Conduct A/B tests across ad formats, audience targeting, and landing pages to optimize performance and scale winning strategies.
• Content Development: Facilitate the creation of performance-driven content to enhance effectiveness across all e-commerce marketing channels.
• Market Research: Stay ahead of industry trends and competitor movements to identify new growth opportunities and mitigate risks.
  
  

Qualifications:

• Experience: 5+ years in performance marketing with a proven track record of scaling high-ROI acquisition and retention programs for DTC brands in CPG, health & wellness, or highly preferred supplements/nutraceuticals/pharmaceutical. Has managed a yearly paid media budget of $2M+
• Technical Expertise: Proficiency in Shopify, Meta Ads, Google Ads, and CRM platforms (preferably Klaviyo), TikTok Shop, and Amazon Seller Central.
• Analytical Strength: Strong ability to extract actionable insights from data, optimizing performance across channels, creative assets, and attribution models.
• Strategic & Hands-On: Capable of both hands-on execution, scrappy problem-solving, and strategic thinking.
• Entrepreneurial Mindset: A self-starter who thrives in a fast-paced, growth-focused environment, takes full ownership of projects, and isn’t afraid to roll up their sleeves.
• Communication & Collaboration: Excellent communicator with the ability to convey complex insights in a clear, actionable manner to internal teams, agencies, and stakeholders. Comfort working with stakeholders to align on budgets, KPIs, and revenue-related goals.
• Growth Mentality: Deep understanding of the evolving performance marketing landscape and how the company can stay ahead in a competitive market.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Staffing and Recruiting

Referrals increase your chances of interviewing at Method Recruiting, a 3x Inc. 5000 company by 2x

Get notified about new Marketing Director jobs in United States.

United States $160,000.00-$170,000.00 4 hours ago

New York, United States $150,000.00-$200,000.00 12 hours ago

Manager, International Partnerships & New Ventures Design, Development, and Construction

California, United States $93,000.00-$172,000.00 2 hours ago

Vice President of Brand and Internal Communications

Content & Community Specialist, Brand Marketing - East Coast Remote

Fractional Chief Marketing Officer (CMO)

Thought Leadership and Executive Communications Senior Manager (USA Remote)

Dallas, TX $111,000.00-$185,000.00 1 hour ago

Thought Leadership and Executive Communications Senior Manager (USA Remote)

Atlanta, GA $111,000.00-$185,000.00 1 hour ago

Thought Leadership and Executive Communications Senior Manager (USA Remote)

Chicago, IL $111,000.00-$185,000.00 1 hour ago

Senior Brand & Content Marketing Manager

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.