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A fast-growing leader in the HBA consumer space is seeking a highly strategic and experienced Senior Director of eCommerce to lead its North American digital business, including ownership of Amazon (1P) and direct-to-consumer channels. This is a pivotal role for a thought leader in eCommerce with deep experience in Amazon strategy, vendor negotiations, and digital retail transformation.
This executive will be responsible for building and executing an aggressive growth strategy, managing performance across digital marketplaces, and leading a cross-functional team focused on revenue acceleration, brand elevation, and customer acquisition.
Key Responsibilities
- Serve as the company’s executive Amazon owner and subject matter expert, setting the strategic vision and leading all aspects of the Amazon business
- Own the long-range planning (LRP) and annual vendor negotiations (AVNs) process with Amazon, including vendor negotiations, funding efficiency, and brand equity preservation
- Act as the senior point of contact for Amazon Vendor Managers and internal cross-functional leaders, ensuring alignment on financial KPIs, promotional strategy, and customer excellence
- Lead 3-year strategic planning to outperform category growth benchmarks and continuously unlock new revenue streams
- Define, track, and report against critical KPIs (e.g., CAARS: Content, Assortment, Availability, Ratings & Reviews, Search)
- Transform marketplace data into insights to inform content strategy, pricing, promotions, and inventory planning
- Lead the development of Amazon Media (AMS/PPC) strategies and invest in performance marketing with a clear focus on ROI
DTC and Omnichannel eCommerce
- Lead strategies around site merchandising, conversion optimization, and customer acquisition
- Partner with brand, marketing, media teams, and customer teams to develop and execute fully integrated digital campaigns across all retail.com channels
- Optimize promotional calendars, site UX, and customer journeys to drive conversion and LTV
- Implement scalable SOPs and governance across eCommerce operations and merchandising
Qualifications
- Bachelor’s degree required, MBA or advanced degree a plus
- 6+ years of experience in eCommerce or digital sales, including direct responsibility for Amazon as a vendor (1P)
- Proven success owning a full eCommerce P&L and building high-growth digital strategies
- Deep understanding of Amazon’s operational levers, negotiation frameworks, and performance tools
- Experience developing and managing long-range business plans, volume forecasting, and strategic partnerships
- Strong collaboration skills across cross-functional teams (marketing, finance, supply chain, sales strategy)
- Highly analytical and proficient in tools like Vendor Central, Amazon Marketing Cloud, GA, Excel, and Tableau
- Excellent communicator and analytical thinker who can operate with agility in a high-growth environment
Applicants must be authorized to work in the United States.
Seniority level
Employment type
Job function
Job function
Management, Sales, and AnalystIndustries
Personal Care Product Manufacturing
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Inferred from the description for this job
Medical insurance
Vision insurance
401(k)
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