Growth Marketing Director — CPG & Retail Strategy

ForceBrands; Austin (TX); On-site; USD 140,000 - 210,000; Full time

Job summary

ForceBrands is seeking a Director of Marketing in Austin, TX, to lead the company’s growth as a high-velocity CPG brand. This role blends strategy and hands-on execution across shopper marketing, retail media, brand management, in-store activation, and integrated marketing.

You will own the calendar, budget, and cross-functional programs to convert distribution into velocity and revenue. The ideal candidate brings 7+ years in progressive marketing within CPG, with strong ownership of shopper

Qualifications

• Experience leading marketing at a CPG/consumer brand with P&L ownership.
• Proven track record building shopper marketing, retail media, and brand programs.
• Strong analytical skills using syndicated and retailer data to inform investments.

Responsibilities

• Develop and drive annual marketing strategy and integrated calendar across brand, retail, growth, and commercial priorities.
• Own shopper marketing programs with retailer-specific promotions, merchandising, and activations.
• Build and optimize retail media strategy aligned to distribution and account priorities.
• Lead brand management and drive awareness, relevance, and household penetration.
• Translate retailer data and campaign insights into actionable investment decisions.
• Manage an annual marketing budget of several hundred thousand to a few million dollars.
• Collaborate with sales, growth, social, and creative teams to deliver a connected consumer experience.
• Build reporting around velocity, distribution, promotional lift, and ROI.

Skills

CPG marketing leadership

Shopper marketing

Retail media

Brand management

Data-driven decision making

Budget management

Cross-functional collaboration

Retail partnerships

Education

Bachelor's in Marketing or related field

MBA preferred

Tools

Retail analytics tools

Campaign measurement software

Job description

ForceBrands is seeking a Director of Marketing in Austin, TX, to lead the company’s growth as a high-velocity CPG brand. This role blends strategy and hands-on execution across shopper marketing, retail media, brand management, in-store activation, and integrated marketing.

You will own the calendar, budget, and cross-functional programs to convert distribution into velocity and revenue. The ideal candidate brings 7+ years in progressive marketing within CPG, with strong ownership of shopper